Understanding Search Engine Marketing: Being at the Right Place at the Perfect Time

With millions of businesses out there vying for the attention of even more potential clients, never has it been more important to advertise online. Search engine marketing (SEM) is fast becoming the rage in promoting products online and growing one’s business.

 

This form of Internet marketing is accomplished by using paid advertisements that appear on search engine results pages to generate traffic to a particular website or advertisement. The overall effect is that an advertiser is given the opportunity for his advertisements to appear alongside the results of popular queries or online searches. This is achieved through the effective use of keywords, otherwise known as Search Engine Optimization (SEO). Basically, “search marketing” is the often used umbrella term over SEM and SEO.

 

Thus, this is the building block of search engine marketing. Researching and qualifying the most relevant and popular keywords for a particular site or product and strategically incorporating them into a particular website will generate an increase in site traffic and therefore a higher conversion ratio in terms of business. This technology allows for advertisers to bid on specific keywords, and they are in turn assured that their ads appear on the results of search engines.

 

Several factors make this form of Internet marketing unique from other forms of marketing both online and offline. For one, this type of online marketing is non-intrusive. Unlike the majority of advertisers that employ traditional, disruptive means of marketing their products, search marketing capitalizes on the fact that their potential clients are already in search mode. It is simply tapping on the potential client’s mental state at the exact moment he or she is “searching.” By riding on this moment, the advertiser increases his chances of making a sale, or at the very least be visible to potential clients/buyers.

 

Traffic generated by search marketing or SEM is user-driven and is therefore voluntary. Site visitors from search results link to choose to look at or visit the advertiser’s site as it appears on the results page of a search query that they themselves chose. All of these result from unforced actions and decisions on the part of the site visitor.

 

At the end of the day, search engine marketing is all about increasing one’s visibility on search engines as users perform queries using terms that relate to one’s business. All kinds of marketers have the potential to benefit from any user. Whether a user is looking for information, in a quandary, or simply prepared to purchase online, being on top of their results list can reap great rewards. The potential to lose business is so great that it is hard to ignore. Being absent on the results list means that one of the advertiser’s competitors may well be the one sitting at the top and taking the prospective client away. If this sounds troubling, it’s because it is. Search visibility is all about being at the right place at the perfect time. This is the essence of modern-day business.

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A Better Understanding of the Basics of WordPress

WordPress is an open source content management system or CMS and is currently the most popular website management platform being used on the Web. It is supporting more than 60 million websites including Fortune 500 companies such as Intel, Wall Street Journal, Forbes.com, Sony, Walt Disney, PlayStation, Coca-Cola, GM, American Express, Ford, and many others. I have a WordPress site just as many fortune 500 companies do.

 

Most people are unaware that WordPress.org is different from the free WordPress.com site. WordPress.com is the free version which is a widely used blogging system. WordPress.com have several limitations since it has limited supported themes and it does not allow plug-ins from being uploaded on the user’s site. As they say, you get what you paid for so you cannot expect too much from something you got for free.

 

WordPress.org, on the other hand, is not entirely free since you have to pay for the web hosting. The paid version comes with several great features since it allows you to customize your website and add plugins to your site to maximize its use as a CMS. My company website is enhanced with a custom code on the homepage, which is the first page, as well as in my Members Area Portal for my members. All these customizations are sitting on a WordPress theme.

 

We spend around $65 to $200 for a good theme and that’s just the beginning. To maximize the use of the site and to save the client thousands of dollars with the advancements in web development, experts at DIGITTO custom code all day long. Whether it’s solely PHP or PHP on WordPress or programming using different languages that we are experts in.

 

As an example, here is a site where the main pages are WordPress with custom code not only on a few of the pages but the entire eCommerce Shipping System. The INFRASTRUCTURE is fully customized.

 

MyBoxFly – http://www.myboxfly.com/

 

Why did we build MyBoxFly with WordPress and Custom PHP? WordPress provides a pre-built theme where you can build up a bulk of your site, without custom coding everything. To give you an idea on how helpful WordPress is, here is an example:

 

Imagine that you are on a game show. There is the host, you and your competitor. The goal of the game is to nail together four sides of a frame and hang it on the wall at the top of a platform. The first person to hang a completed frame wins.

 

The only way to reach the top of the platform is by using a ladder. There are several ladders around and pieces of an unbuilt ladder with tools to build it. You and the host both know that a ladder is needed to get to the top regardless of how it’s acquired.

 

The host yells GO! You grab one of the pre-built ladders because awesome it’s already built! All you need to do is to prop it up against the wall and climb up to the development phase of the game which is putting together the frame and hanging your project for completion.

 

You get to the top, build the frame, and hung it on the wall. You turn around, only to see your competitor still putting together his ladder, using more effort on something that could have been avoided. THE LADDER IS YOUR WORDPRESS. This is a platform you need to use to climb to success.

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Benefits of Professional SEO Services on Small Business

Small businesses often struggle to get the attention they deserve because of the vast competition in the market. Professional SEO services have been helping small businesses in Internet marketing for a while now since SEO is one of the essential tools for a business to be successful. Some people are still uncertain of hiring professional SEO services because they are afraid of spending money on services that are unfamiliar to them. Little did they know that instead of saving money, they are losing the opportunity of making their business more profitable.

 

Customers are actively searching for products and services online which is why it is important to keep your business on top of the search results. SEO is the best way for your business to establish an online presence so you can stay above the competition. If you are still unsure whether to get professional SEO services, here are the benefits that only expert SEO specialists can provide to small businesses.

 

Establishing brand awareness

 

SEO helps in building brand awareness by increasing the site traffic on your business website. With properly curated content, these site visitors can easily convert to sales. SEO enhances the visibility of your site online, therefore, reaching as many audiences as possible. With this, your customers will discover the products and services that you have worked so hard to produce. Excellent web design and SEO strategies are essential in this marketing strategy.

Quick return on investment

 

SEO is one of the most cost-effective Internet marketing strategies there is. SEO is the best investment for small businesses since it helps you find your customers and helps your customers find you. Affordable SEO services are provided by an expert internet marketing agency to cater to small businesses.

 

Be careful in choosing the company that will provide you with SEO services. Poor SEO does not guarantee a return on investment that’s why it is important to look for professional SEO experts with a proven track record. In the long run, expert SEO services pay for itself as it continues to deliver quality results to make your business more profitable.

Proven SEO results

 

There are small businesses that attempt to do SEO on their own but often fail in getting quality results. Improper SEO can hurt your search engine rankings which will put all your efforts to waste. SEO is getting more complicated as the years pass since Google continuously updates their algorithms and these updates affect SEO techniques.

 

SEO specialists are the best resource when it comes to effective search engine optimization because there are methods that only experts can efficiently carry out. Keeping an eye on the changes implemented by Google can be time-consuming and downright confusing, so it is best to hire experts in SEO to do the job for you.

 

When it comes to professional SEO services, DIGITTO Media provides exceptional services suitable for all types of clients. Affordable SEO services can be availed in DIGITTO Media to help your customers discover you. Contact DIGITTO Media to learn more about SEO services that are suitable for your business needs.

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