Months go by and you don’t see any ranking improvement for your roofing website. You try to call the “Local Google Search” company but they never answer. Finally you call your bank and order a new credit card to stop the recurring billing. You vow to never purchase SEO services again.
Roofing Marketing is incredibly difficult! The competition is tough and there are many companies fighting for the top position on Google. Many roofing companies try to tackle their SEO and online marketing all by themselves but end up wasting money and not improving their rankings.
DIGITTO Media specializes in marketing for roofing companies and we measure our performance based on ROI. Our #1 job is keep your phone ringing with new customer phone calls each and every day. We craft a specialized SEO plan based on your business goals and competitive intelligence. We never let your competitors win!
How much do you spend on advertising? After we place your website on page 1 of Google you’ll never have to spend money on advertising again – Customers will find you right away!
Below are some of the best roofing marketing strategies. If you’re trying to grow your roofing business using SEO, consider pairing your digital marketing with some of the ideas below. If you have any questions feel free to give us a call!
By marketing to your existing customer base you can increase your sales with the push of a button. In order to do this you will need to capture the phone number, email, and address of every client you work with. Use a free tool like Mailchimp to send coupons via email. Alternately, you can send your customers a text message that includes a coupon if they book immediately.
Facebook is used by nearly everyone. Run a Facebook campaign to get people in your city to like your page. Once you have a good following you can start sharing roofing or home improvement tips and tricks. Be sure not to make every post promotional in nature. Over time, this will drive a steady stream of calls and bookings.
Get involved with other business owners and create a referral network. Partner with carpet cleaners, garage door companies, painters, and other service providers who deal with homeowners. Offer a referral bonus to the companies that refer you. Over time this can turn into a profitable revenue stream. Make sure you are also providing referrals to your group!
Being at your customer’s home is a great opportunity to help them discover new ways to make their house better. Do a thorough inspection of the property and find some extra work you can assist with – only if needed of course. Another option is to dive into the various shingle options before the job begins.
Passing out fliers sounds old school but it can still be highly effective. Choose a subdivision and create a roofing special for that neighborhood. Canvas the area and leave fliers on people’s doors. This is a widely used tactic and works incredibly well. You’ll spend around $90 on fliers and make thousands in new jobs.
If you have the money, set up a small call center and hire sales reps to book appointments. This is the best way to quickly generate appointments and get your trucks movings. You can even hire home-based employees to make your calls. This does require setting up some infrastructure but it will be worth it in the long run.
We craft bespoke strategies for your roofing business. Read below to see our entire process for ranking your roofing company’s website at the top of the search results.
It’s important that we understand what your competitors are doing to gain their rankings. We will take a hard look at your competitors and essentially reverse engineer their websites and SEO strategy. You’ll know how much they spend on ads, how much traffic they get, and what keywords they target for organic and paid search campaigns.
The foundation of roofing SEO is proper on-page and on-site formatting. We complete a thorough audit of your website to make sure there’s nothing that will prevent it from ranking. We completely optimize the entire site from top to bottom. We add new content, local relevance, schema markup, silo structure, and more. Nothing will prevent your site from ranking when we’re finished!
Now it’s time to start ranking! We create, claim, and optimize your listings for all of the major local business directories. This adds hyper-local relevancy to your business and causes you to rank in the “map pack.” Next, we draft a professional press release and syndicate it to our publishing partners. You’ll appear on local and national news websites, even on Google News.
It’s important for your business to be found on ALL social media platforms. Our social media strategy is great for building a large foundation of followers who you can market to. We also create many digital properties on Web 2.0 platforms and other high authority websites. We allocate time to boosting these brand new web properties so that they can rank in the search results too. Ideally we can fill up several spots on page 1, pushing your competitors to the second page.
Backlinks are one of the largest ranking factors. We build some of the highest quality links to your website. It’s a completely manual process and will never give you a penalty. We only work with the highest quality sites for our authority placements so you can be certain that your site will rise through the SERPs.
We have to maintain the rankings after we achieve them. SEO doesn’t stop once you’re ranked. If you were to stop SEO after your rankings are achieved, your competitors will climb back to the top. We also use some amazing guerrilla marketing tactics that will continue to drive increased traffic and leads to your business.
Your family and employees are all depending on you to help them achieve a higher quality of life. Growing your roofing business through SEO is the ONLY way to solidify your position as a leader in the business. Just fill out the form and we’ll send you over a website and competition audit. Even if you decide not to work with us, you’ll still have some valuable info about your competitors.
Let’s schedule an exploratory call to see if we might be a good fit for each other. Email us: email@example.com.