We can define content media as “a group of Internet‐based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user‐generated content.”
However, the growth of social media has impacted the way organizations communicate. With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.
Twitter, Facebook, YouTube, LinkedIn and Blogs Social Graph……
Social networking websites allow individuals to interact with one another and build relationships. When products or companies join those sites, people can interact with the product or company. That interaction feels personal to users because of their previous experiences with social networking site interactions.
By repeating the message, all of the users are able to see the message, therefore reaching more people. Social networking sites act as word of mouth. Because the information about the product is being put out there and is getting repeated, more traffic is brought in, and the process repeats itself.