Marketing campaigns need to be planned and coordinated in order to be effective. Only then can we begin to monetize your talents and continue to share your message to the world.
As entertainment and artist promo experts, we understand the importance of marketing and the opportunities that arise from successful campaigns. We even have artists partner with us and bring their investors on board. Considering a startup or venture investor to help you get started is a good way to build your music career quickly.
Marketing is a business investment, just like buying a laptop and software for editing and writing music. Marketing is also very competitive so choosing a company with experience and online relationships will help maximize budgets and reach. Buying a fixed number of views and streams do not cause work towards organic growth. Would you like to have 100 people in a room who do not care about your music, or 10 that do who may share it with others?
To truly do well in marketing it takes a certain degree street smarts, research experience, mathematical intelligence and an understanding online consumer behavior and psychology. Running an advertisement on YouTube without a comprehensive marketing strategy is a surefire way to start a YouTube charity drive without benefiting in return.
In the world of online marketing, there are many ever-lasting challenges beneath the surface, and these challenges are ever-evolving. For example, one of them is generational changes. These directly affect online behaviors and trends. It’s highly likely your fanbase is the Y Generation, more referred to as the millennial’s and sometimes stereotyped as the, Attention Deficient Generation. Millennial’s surpassed baby boomers which makes them the largest generation. Make no mistake that shorter attention spans are not to be confused with a lack of intelligence. Millennial’s are very smart and they want good content and honestly. They can easily decipher honestly from B.S.
Now, the main challenge for Gen Y is not getting their attention; it’s keeping and preserving it. Statistically, millennial’s have shorter attention spans which make them a more delicate audience. The reality is all of us have several active social networks and they’re embedded into our daily lives. These networks send never-ending notifications and ding alerts! This does not make it any easier on millennial’s to stay focused. In general, this makes it more difficult to make a connection and have them relate to your message.
If your audience does not find your content as engaging as the next notification that arrives, you’ve already lost them. New likes and short-term followers are a dime a dozen. The goal is to turn your short-term followers into long-term fans. Our marketing experts and 24/7 support team is always ready to assist and keep our campaigns organized. Our infrastructure and partnership allow us to take high-value, large budget campaigns and recreate feasible artist promotion packages that maintain the same value and effectiveness.
Believe it or not, indie artists and marketing agencies mix very delightfully together. In fact, by working with the right digital marketing team and you will be afforded more time to focus on your music. This is the best way to maximize profit and outreach while maintaining full control over your music and brand as an indie artist.
It’s paramount to have a branding service in any professional field. DIGITTO Media is here to meet your needs when it comes to artist branding services. We are willing to help you practice most if not all of the tips mentioned above. We have spent years studying the marketing strategies of some of the biggest artists and other professionals in the industry and can’t wait to apply them to your brand.