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– WENDY DAY
Founder of Rap Coalition & PowerMoves
Why Independent Artists Need A Marketing Agency
Independent artists can thrive outside commercial record labels and over-priced PR firms by partnering with online marketing agencies for indie artists. With over a decade of live entertainment marketing experience, DIGITTOACCESS delivers extraordinary value to indie artists.
Our exclusive partnership with CelebrityAccess allows our company to provide more support, more value and faster results for less! We have vast connections and relationships with 10,000+ online partners and countless media publishers. If that’s not enough, our entertainment marketing experts have access to CelebrityAccess’ robust database of industry contacts and their direct phone and email addresses. By choosing DIGITTO, you guarantee you will receive more outreach opportunities than ever before.
A successful marketing strategy is an essential part of an artists’ success story, but why is it easier for artists to thrive under a marketing agency compared to being the handler of their own publicity?
The answer is simple: Artists like you are awe-aspiring musical geniuses and entertainment marketing experts curate content and innovative many-sided strategies to share your talents with the world!
Although independent is a term used for do-it-yourself, it shouldn’t be applied to marketing initiatives. Chance The Rapper, Ben Reneer, AJ Edwards, Frank Ocean, and Lana Del Rey are only a few examples of indie artists who have established names for themselves.
When it comes to finding a marketing agency and getting a good one, artists are usually lost in the forest of landing the right agency that fits their dreams and intentions. As a result of this, some eventually end up being indie artists because they could not find mutual ground with an agency. One of the myths flying around is that marketing agencies tend to suck out the creative in musical artists. This is a very wrong notion as with the right marketing team, you can have as much freedom as you want while effectively promoting your music.
We will soon see why it is beneficial for an indie artist to work with a marketing agency. It is also essential to establish that being an indie artist does not mean you have to be totally independent as far as your music career is concerned. Many artists think to be independent means doing everything by themselves. To them, you literally have to do everything that involves music creation by yourself. In other words, they consider the writing, producing, mixing, marketing, and even mastering of their production their responsibilities. This is just another myth. Everyone needs a team. A town planner does not measure all lengths and breadths of the city all by himself. He needs a team to do that.
Fears of Being an Indie Artist or Under an Independent Agency
With so many arguments that are tendered in support of being an indie artist, the cons cannot go unnoticed. Despite the good feeling you get from being independent and in control of everything that concerns your career, there are some considerations that you should make. Below is a list of what can be considered as the disadvantages of being an indie artist of running an independent music production system.
Artist Marketing Services
Being a successful indie artist is possible but can be quite difficult when you put into consideration the level of struggles one has to survive before succeeding eventually. One very important distinguishing factor is the marketing services available in a marketing agency. A marketing agency does a lot for an artist. In reality, whether an artist records music success or not depends on the agency he is signed with.
Are Marketing Agencies Still Relevant?
Developing an artist’s fan base as well as music and artist promotion are the key responsibilities of a marketing agency. Whether or not you can do without them, the fact remains that having a digital marketing company on your side comes with a lot of benefits.
Some argue that the inception of internet tools like SoundCloud and Spotify has signaled the end of the use of marketing agencies. That is not correct. Despite the influence of technology in music, marketing agencies are still relevant, and in fact, more than ever. Here are the reasons why every artist needs a marketing agency to achieve massive success in his music career.
If an indie artist should perform all the identifiable tasks above by himself or with the help of a group of amateurs, there is every chance that the results may turn out unsavory. Apart from the time and resources to be wasted, quality assurance is also questionable.
Lastly, producing and releasing good music is just the first of many aspects that make a great artist. Although the internet has made everything look accessible, so it is easy to upload songs and music videos online for sale.
Despite the use of the internet, a marketing agency is still relevant in this digital world. The inputs from a marketing agency can create a compelling and profit-making digital marketing for artists. This includes the digital distribution of music plus the quality delivery of marketing services, which saves time and money. At DIGITTO Media, we understand your decision to remain independent and we would love to help you in your rise to the top.