WE LITERALLY MAKE YOUR PHONE RING!
SEO FOR DETAILING COMPANIES
IT’S GETTING HARDER AND HARDER TO GET DETAILING JOBS THESE DAYS AND DIGITTO MEDIA CAN HELP!
THE REAL TRUTH ABOUT SEO FOR DETAILING COMPANIES
Imagine this: You’ve just finished big job and you’re headed back to the truck to head home. Your phone rings and of course you answer it. On the other end is man who says he is with the “Local Google Search” and wants to verify your business information. Naturally you want to be sure your info is correct so you politely answer all the questions. Out of the blue the man asks if you want your business to appear at the top of the search results. You say yes because it’s the truth. The man explains that for $199 per month you can be at the top. It sounds too good to be true but you’re spending a lot of money advertising in other areas so you decide to give it a try.
Months go by and you don’t see any ranking improvement. You try to call the “Local Google Search” company but they never answer. Finally you call your bank and order a new credit card to stop the recurring billing. You vow to never purchase SEO services again.
UNIQUE CONTENT
People buy from people they trust. We turn your business into a knowledge base for detailing!
LOCAL SEARCH
We make sure you rank at the top of the local search results! Say goodbye to paying for every single click!
INCREASE REACH
We can rank you for the surrounding cities and suburbs to drive more phone calls and leads!
DETAILING SEO MADE EASY
The competition is tough and there are many companies fighting for the top position on Google. Many detailing companies try to tackle their SEO and online marketing all by themselves but end up wasting money and not improving their rankings.
DIGITTO MEDIA specializes in marketing for detailing companies and we measure our performance based on ROI. Our #1 job is to keep your phone ringing with new customer phone calls each and every day. We craft a specialized SEO plan based on your business goals and competitive intelligence. Our goal is to never let your competitors win!
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METADATA TAGS
We ensure your detailing company has optimized descriptions in place all the way to URL structure! We will properly address your websites elements to increase visibility.
SITE ANALYSIS
We will run checkups on your website to ensure there are no concerning items we need to make adjustments to.
CITATION ALIGNMENT
We keep your business info consistent on and off your website, so search engines don’t get confused. Like a GPS, we want to steer people in the right direction.
DETAILING COMPANY MARKETING TIPS
Below are some of the best detailing company marketing strategies. If you’re trying to grow your detailing business using SEO, consider pairing your (or our) digital marketing with some of the ideas below. If you have any questions feel free to give us a call!
REMARKETING
By marketing to your existing customer base you can increase your sales with the push of a button. In order to do this, you will need to capture the phone number, email, and address of every client you work with. Use a free tool like MailChimp to send coupons via email. Alternately, you can send your customers a text message that includes a coupon if they book immediately.
DISTRIBUTE FLIERS
Passing out fliers sounds old school but it can still be highly effective. Choose a subdivision and create a detailing special for that neighborhood. Canvas the area and leave fliers on people’s cars. This is a widely used tactic and works incredibly well. Don’t forget to make a good call to action!
SOCIAL MEDIA
Facebook is used by nearly everyone. Run a Facebook campaign to get people in your city to like your page. Once you have a good following you can start sharing detailing tips and tricks. Be sure not to make every post promotional in nature. Over time, this will drive a steady stream of calls and bookings.
TELEMARKETING
If you have the money, set up a small call center and hire sales reps to book appointments. This is the best way to quickly generate appointments and get your trucks movings. You can even hire home based employees to make your calls. This does require setting up some infrastructure but it will be worth it in the long run.
INSTAGRAM SPECIFICALLY
Instagram is huge, you know this. Regularly post images of you with your team while they clean your clients fancy toys, and have fun with it. People are attracted to great work, but they are also enjoy some fun. Let people know you do a great job and create a positive attitude around your brand. Once you have a good following you can start sharing detailing tips and tricks.
YOUTUBE VIDEOS
People don’t really think about this, but Youtube is the second largest search engine to Google. Post lively videos every so often of your team doing work! Once you have a good following you can start sharing detailing tips and tricks. Let people know you do a great job and create a positive attitude around your brand, same with Instagram!
PHONE CALLS, LEADS, SALES
OUR SEO FOR DETAILING COMPANIES GUARANTEES SUCCESS
How much do you spend on advertising? After we place your website on page 1 of Google you’ll never have to spend money on advertising again – Customers will find you right away!
It’s important that we understand what your competitors are doing to gain their rankings. We will take a hard look at your competitors and essentially reverse engineer their websites and SEO strategy. You’ll know how much they spend on ads, how much traffic they get, and what keywords they target for organic and paid search campaigns.
The foundation of SEO for detailing companies is proper on-page and on-site formatting. We complete a thorough audit of your website to make sure there’s nothing that will prevent it from ranking. We completely optimize the entire site from top to bottom. We add new content, local relevance, schema markup, silo structure, and more. Nothing will prevent your site from ranking when we’re finished!
Now it’s time to start ranking! We create, claim, and optimize your listings for all of the major local business directories. This add hyper-local relevancy to your business and causes you to rank in the “map pack.” Next, we draft a professional press release and syndicate it to our publishing partners. You’ll appear on local and national news websites, even on Google News.
It’s important for your business to be found on ALL social media platforms. Our social media strategy is great for building a large foundation of followers who you can market to. We also create many digital properties on Web 2.0 platforms and other high authority websites. We allocate time to boosting these brand new web properties so that they can rank in the search results too. Ideally we can fill up several spots on page 1, pushing your competitors to the second page.
Backlinks are one of the largest ranking factors. We build some of the highest quality links to your website. It’s a completely manual process and will never give you a penalty. We only work with the highest quality sites for our authority placements so you can be certain that your site will rise through the SERPs.
We have to maintain the rankings after we achieve them. SEO doesn’t stop once you’re ranked. If you were to stop SEO after you’re rankings are achieved, your competitors will climb back to the top. We also use some amazing guerrilla marketing tactics that will continue to drive increased traffic and leads to your business.
OUR STRATEGY IS UNIQUE
SEO ISN’T ON SIZE FITS ALL
We craft bespoke strategies for your detailing business. Read below to see our entire process for ranking your detailing website at the top of the search results.
IT’S TIME TO TAKE ACTION!
Your family and employees are all depending on you to help them achieve a higher quality of life. Growing your detailing business through SEO is the ONLY way to solidify your position as a leader in the business. Just fill out the form and we’ll send you over a website and competition audit. Even if you decide not to work with us, you’ll still have some valuable info about your competitors.
Let’s schedule an exploratory call to see if we might be a good fit for each other.
Fill out the form or email us.
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