Don’t be afraid to break from the herd and discover the untapped potential of local SEO, Google Ads, and YouTube Ads to generate more leads!
Don’t be afraid to break from the herd and discover the untapped potential of local SEO, Google Ads, and YouTube Ads to generate more leads!
Here are a few tips to know when creating a text marketing and text automation campaign. This will help you engage your audience and drive more conversions.
By following these steps, you can set up a successful text marketing campaign that will engage your audience and drive conversions.
Most marketing teams use a variety of tools and tactics to drive traffic toward websites. But how do you make sure that the leads you generate from this traffic convert into sales? Conversion rate optimization (CRO) is the key to success.
ChatGPT can be a powerful tool for CRO. By using natural language processing, ChatGPT can generate text that is coherent and engaging, helping to create content that resonates with customers and drives conversions. ChatGPT can also assist SEOs in various other tasks such as optimizing page titles, meta descriptions, and other on-page content.
For A/B testing, it can generate multiple variations of the same content and help quickly identify which version performs better and contains the most persuasive language.
The applications of ChatGPT go beyond just CRO. The natural language processing capabilities of ChatGPT can also be used to create chatbots, enabling customers to engage with businesses and companies in a more natural way. But before we dwell too much into the benefits of ChatGPT, and some of the key ways in which it can help you with CRO marketing and optimization, let’s take a look at the basics of CRO.
Conversion Rate Optimization (CRO), is a form of marketing that emphasizes on improving the overall performance of your website and landing pages. It aims to boost the number of users that take a desired action, such as making a purchase or subscribing to your services.
Since conversions are a critical component of any successful marketing strategy, having an effective CRO strategy can be essential for increasing conversion rates. For many businesses, conversion may include signing up for a newsletter, downloading an ebook, filling out a contact form, and so on. That’s why it’s important to know your desired outcomes and how to measure them. If you’re not sure where to start, get in touch with a professional conversion rate optimization agency to help you out.
Conversion rates often vary by medium, channel, company size, industry type, and other factors, so there is no definitive answer to what qualifies as a “good” conversion rate. That said, the average conversion rate across all industries is around 2-3%. If you’re above that average, your CRO efforts are likely to have a positive impact.
The average conversion rate across all ecommerce businesses was 2.1% till Nov 2022. Similarly, the average conversion rate for retail businesses was 2.5%.
It is important to note that this average depends not only on the sector but also on audience demographics, product category, and other contextual factors. Therefore, the “good” conversion rate for a business in the food and beverage sector will be different from the “good” conversion rate for a business in the hair care sector.
The average conversion rate of ecommerce sites in the food and beverage sector is 5.5%, whereas the average in the hair care sector is 3.5%.
Thus, the reasons for your conversion rate being lower than average could vary significantly. To improve your conversion rate, you need to identify the factors that are holding you back and then work to optimize them.
Your website may have several components, such as a home page, landing pages, product or service description pages, pricing, and checkout pages. All of these components can benefit from the optimization of their conversion rates.
Here are some of the key ways in which ChatGPT can help you with your CRO efforts:
Complex forms can be a major barrier to completing purchases. ChatGPT can help you identify which fields are necessary and which ones can be removed or combined to make the form less intimidating.
Here’s what ChatGPT did when we asked it to shorten the form entries to maximize the conversion rate of a lead generation form on an SEO consulting website:
It also describes the fields it removed so that you can get a better understanding of the potential impact of keeping or removing those fields. We went ahead and asked it to shorten the form even further, and it was able to remove more fields while still maintaining the quality of the data collected.
You can use ChatGPT to narrow down the minimum required entries and streamline the process of filling out forms. This will help you increase conversions by reducing the time it takes visitors to complete the form. For instance, when we asked ChatGPT to shorten the above form even further, it suggested using only two entries with an explanation that is not only logical but also valid.
You can use ChatGPT to identify the required fields and shorten the form further to improve customer experience and boost conversion rates. And the interesting thing is that you don’t even have to be an expert in CRO or marketing to do it.
Sometimes, you may find yourself facing a tough decision — to keep the same offer or make changes. In such situations, ChatGPT can help by comparing the two offers side-by-side.
While creating multiple offers, ChatGPT will compare the offers and determine which one is most likely to result in better conversion rates. It will also provide detailed insights about why one offer may be better than the other.
In addition to comparing two offers, ChatGPT can also suggest changes that you can make to improve your offers.
For instance, when we compared offers from two different SEO agencies and asked ChatGPT to choose one for a better conversion rate, it suggested using the first one due to its focus on specific results, such as higher visibility and more leads.
Now there may be situations where you may not want to use any of the existing offers, but the explanation provided by ChatGPT can help you in creating a better offer.
A huge component of conversion is your call-to-action (CTA). Your CTA could include anything from downloading an offer, sharing a post on social media, or subscribing to your email newsletter. Whatever it is, you need to make sure that it’s clear and easily accessible.
ChatGPT can help you write effective CTAs for your website and landing pages. It will provide suggestions for the type of CTA you should use, and even suggest changes that can make your CTA more effective.
For instance, when we asked for it to write some CTA for an SEO services page, it suggested using words such as “Get a free SEO analysis”, “Get a custom SEO plan”, “Get a free quote”, and more. It also explained why these CTAs are more effective and how they can help improve conversions.
And if in doubt about which one to use, you can ask ChatGPT to suggest the most effective CTA from the list. Now, as a language model AI, it can’t have personal opinions, but it can still make the best suggestions based on the data it has been trained on.
Here’s what it suggested when we asked it to choose the best CTA from the list:
ChatGPT: “Get a free SEO analysis” is the most effective CTA in this case as it directly suggests that visitors can get an insight into how their website currently stands and what they can do to improve it. It also gives them a clear picture of how SEO services can help their business.
Thus, ChatGPT can help you write effective and targeted CTAs that can lead to better conversions. Note that you can access the CTA no matter where you are on the page, thus removing risk for the visitor and allowing them to take action more confidently.
So, make sure to use ChatGPT next time you’re creating CTAs and see the results for yourself.
Optimizing local marketing is essential for improving conversion rates. You can do this by adding location pages to your website, managing your online directory listings, and creating local content.
ChatGPT can help you with this by providing suggestions to create more localized content on your website. It will also provide insights on how to optimize content for local searches.
For instance, when we asked for it to localize a blog post about SEO services, it suggested adding phrases like “SEO agency in (city)”, “best local SEO company near me”, and “search engine optimization services in (city)”.
Here’s another example of how ChatGPT can be used to create content:
You can also use ChatGPT to create personalized content that resonates with local customers. Note that as an AI it can make repetitions or make mistakes, but you can use it as a starting point and improve upon it. When used in conjunction with other tactics, ChatGPT can be a great tool to help you create local content that resonates with your local customers and helps increase conversions.
Adding a chatbot to your site is one of the best ways to improve conversions. A chatbot can answer all sorts of questions, from simple to complex queries.
ChatGPT can help you with this by providing answers to common questions that customers may have. It will also provide suggestions for how to improve the content on your website, such as adding FAQs and providing more information about your services.
For instance, when we asked for it to provide FAQs about SEO services, it suggested adding information such as:
These are just some examples of how ChatGPT can help you create FAQs for your website. Providing answers to common customer questions, help create a better user experience which can lead to increased conversions.
Overall, ChatGPT is a great tool for improving your website’s conversion rate. By providing localized content, CTAs, and FAQs, you can attract customers and increase your overall sales. So make sure to use ChatGPT and see the results for yourself.
The possibilities are only limited by your imagination, so start experimenting with ChatGPT3.5 today and see what amazing results you can get. Who knows, you might discover something that will revolutionize your digital marketing strategy!
Backed by extensive research and development over the last seven years, DIGITTO’s CORE AI allows us to take your business to the next level by enhancing every aspect of your SEO campaigns. A patent-pending CORE AI Technology that combines large data and artificial intelligence to deliver further analysis insights. Our AI proactively examines your marketing strategy 24/7. Unlike most marketing solutions, your campaigns are quick to react to changes and ensures you get max return on your investment.
• Proprietary CORE AI SEO Technology (re-brand it!)
• Best Decision Making & SEO Direction
• Deep-site Analysis & Effective Strategies
• AI-Based Systems & Technology for High-Value SEO
• NEW! CORE AI SEO Dashboard for Clients! (agency branded)
• Content Marketing (to maximize SEO)
• Social Media Posting (to maximize SEO)
• Social Account Optimization (to maximize SEO)
• Upfront Strategies, Initial Planning & Research
• No Setup Fees for Marketing Campaigns (SEO & PPC)
• Active-Managed Campaigns & Project Board
• Agency 24/7 Project Support
• Manual Link-Building (no artificial links)
• Experience, SEO Testing & Know-How
• On-page Optimization Updates As Needed
• Marketing Research & Development (SEO/SEM/SMO)
• Eye In the Sky SEO Surveillance (DIGITTO E.I.T.S)
• Vast Connections & Relationships With Over 100,000+ Online Sources
– Industry & Niche Industry / Online Media Partners
– News/Publishing Networks & More!
• DIGITTO DataDex Database
– Robust Database of Quality Links
– Provides Real-time website PA/DA’s
• Website/Server Tweaks (Competitive Advantage)
In a very short time, the Coronavirus pandemic has been a swift and furious wave across our globe, creating dramatic disruptions to our lives. The effects for many have been tragic and disastrous as economic reserves are pushed to near depletion, normal lives disrupted, and people struggle to return to what once was their normalcy. Very few people are spared and it appears that no matter how much you prepare, nothing will be enough during the major impact of a global pandemic.
Fortunately for us, technology has advanced to such a degree, that we have the world wide web and social media at our disposal. For some, it’s a sanity break during pandemic times. For others, it’s a source of stress or news…but for businesses, this is a golden opportunity. The office or the store may be closed, but online advertising and the convenience of online purchasing of goods is very much alive. What does this mean for you and the future success of your business? When you choose marketing support wisely, it can mean the difference between staying afloat and thriving or suffering a downhill spiral and going under.
If your business already has a digital presence and capabilities to deliver online, even during periods of lock-down, then you are indeed fortunate and your business will have endless opportunities to be found by hundreds of thousands of people. However, the same may not apply to businesses that do not transact business online or a well planned marketing strategy that will mature overtime. But all is not lost – we help online businesses survive and we have solutions that allow you to transition your business model online. With technology constantly evolving, anything is possible.
Advertising online can be done in various ways. First we must understand your business model and your goals. After this, we are able to package the best solutions for you to reach those goals and grow your business. Now, more than ever, people are in front of their computers. These same people are actively searching for products and services. We can help you make online business adjustments and streamline your marketing campaign to successfully reach your target audience. Even better, we have a deep understanding in buying behaviors and marketing psychology. We will also help you build a website that will convert your visitors into leads. Once you have a site that generates leads for your online business, it is up to you to make the sale!
How can we help you succeed and thrive? We can take the difficult challenges you may be struggling with, and turn them into opportunities for you, creating an engaging website for your visitors, and provide a powerful value proposition to persuade them to buy from you, opposed to your competitors. To achieve success in your marketing endeavors, it is key to implement innovative organic marketing strategies tailored for your business and your specific goals. Our affordable solutions help you become a leader and knowledge base in your industry by increasing your online visibility, authority, and reputability. By doing this, more customers searching for your products or services will see your company as a more trustworthy online business and source for information.
While this may sound simple, the steps are often complicated. The digital marketing landscape is changing. Therefore, for starters, you will need to have a website that will convert your visitors into leads, because if you don’t acquire leads you can’t make any sales. You and your business deserve to THRIVE! Your growth and success depend on a properly structured marketing foundation comprised of a comprehensive solution for local or nationwide businesses.
DIGITTO Media’s recovery package is here to support both existing businesses and startups. Taking advantage of a digital recovery package during these tough times might seem like a dent in your business expenditures, but SEO marketing is truly an investment. Today, if you are not engaged in digital marketing, your business and services will not be found and your competitors will be the ones who succeed. The long-term ROI from SEO marketing is far better than any other marketing solution. As your campaign matures your business receives more customers.
Advertising online gives you the opportunity for a wider reach, thus expanding your customer base, and proving an edge over your competition – who may not even have a digital presence. But, in case they do, then it’s an even better reason for you to hire an advertising agency to boost your business, pandemic or not – and see your profits grow. DIGITTO Media’s unique recovery package can be that solution for you.
As a reputable OEM marketing vendor, we manage not only our direct client campaigns, but countless campaigns for agencies who are members of our white label services. This allows us to invest annual budgets into our team process, improve our infrastructure and deliver amazing support. Because we manage a high volume of active-managed campaigns, we’re able to offer lower rates and still deliver unbeatable value to business owners and agency partners.
87% of marketing companies outsource their work. A handful are fortunate enough to do their due diligence and may be knowledgeable enough to outsource their work to a vendor like DIGITTO Media. Our campaigns are active-managed and we provide 24/7 support and include much more than what is in your average marketing package, which won’t help you be competitive in today’s market. Unfortunately, there are some agencies that outsource SEO only for the money and they do not understand how it works, nor do they understand that marketing is NOT one-size-fits all. This means that they end up outsourcing the work to inexperienced “SEO Experts.” This is why many people who have tried SEO in the past did not received the results they were looking for.
The coronavirus/COVID-19 has impacted millions of businesses, maybe even yours. For some, this is a new opportunity to start a new business during the pandemic. But survival and success are not easy unless you know how to navigate the challenges. With no signs or clear indication of the virus vanishing any time soon or taking the residual effects into account, your business may be among the hundreds of thousands that are at risk of being shutdown or losing monthly revenue due to lack of customers.
If your business is affected by the coronavirus/COVID-19 or you are starting a new business during this period, and you’re able to deliver your products or services online through a website or phone orders, then you may qualify for our heavily discounted Coronavirus Startup & Recovery Packages.
Our campaign includes 24/7 support, upfront strategies, planning and research. Our clients receive this and more without having to be locked in with 8-month contracts or ridiculous setup fees. Yes, that’s right! Absolutely zero setup fees. We offer comprehensive SEO and PPC solutions, and we can help you point out your website pitfalls as well! Here are the results you could receive at lower rates by hiring a vendor (like us) direct:
Your business is unique, so we’ll custom-fit services for your company in order to make the most of your marketing dollars. Here’s how we’ll work with you:
ONE: You will receive a free SEO consultation with one of our SEO specialists. During the consultation, our experienced staff will show you how you can improve and increase your online visibility and will work with you to outline a plan that will work for your company.
TWO: Your SEO consultant will explain the SEO services that are available to you so that you will know your options and can pick those options that best fit your business’s needs while staying within your budget. Then we will dedicate a team of professionals based on the SEO package and link building package that you select.
THREE: You will be sent an in-depth analysis of your site, including your current rankings. Then our team will follow up regularly with updates so that you can see and track your SEM progress with us.
All our clients and agency re-seller clients can now enjoy exclusive access to their very own CORE Brain AI SEO Dashboard. The new platform for clients (in BETA), will be the home of all SEO campaigns in the future as we continue to provide more features and campaign insights.
You may view your rankings, see the status of your project, and learn about the work we completed on your campaign for full transparency. We created this dashboard with both our direct clients and agency re-sellers in mind which means if you are an agency reselling our marketing services, your clients will have access to this dashboard as well. There will be no tie back to your agency!
We understand the importance of keeping up with Google’s ever-evolving platform, algorithm updates and staying ahead of our competitors and yours! It’s important we deliver progress each month as our clients trust DIGITTO and invest in our marketing solutions. In return we invest annual budgets back into R&D, superior AI systems and proprietary marketing tools
This is a piece of technology that works to enhance every aspect of your SEO or PPC campaign. Our CORE technology represents more than 7+ years of development and research. The CORE combines artificial intelligence and large data to provide further insight and proactively checks into your marketing strategies. Marketing can often give you unpredictable results. DIGITTO Media’s CORE provides you the most ROI for your investment, and protects your investment over time.
I have a simple test for you. Take a look at the last 10 leads from your prospect list. How many of these leads did you close? If your answer is five or less, you have some work to do. The second question I’m going to ask you is, how many of the ones that you did not close, did you do a follow up call or email?
Let’s be honest. As a sales executive or representative, we hate follow-up calls. They’re simply boring. No one likes to do the mundane follow-up when there are exciting new deals coming in. But the truth of the matter is that from DIGITTO Media’s sales and also from our white label SEO, we see the vast majority of sales comes from follow-ups. So do they matter? Yes, A LOT.
We’ve seen sales go through the roof because sales executives decided to follow-up with the list of prospects that they already have, instead of spending all their time on mining for new leads.
When you follow up with on a prospective lead, think of it as doing a marketing campaign with re-targeting. We understand in marketing that re-targeting in an Ad Campaign improves click-through rates and lead generation. Did you know, the same concept applies to closing sales?
A potential prospect these days gets hundreds of emails a day, in addition to getting hundreds more messages from social media posts, apps, and other ad sources all competing for their attention. What makes you believe that your ONE email or TWO phone calls will be enough? Often times, unless the buyer really needs the marketing service, it is not enough.
That is where you need to understand your advantage, and why you should not give up on a lead simply because he or she didn’t respond after your one or two messages.
Assuming that when you close, you are already making the personal touch to your messages and phone calls, then you’re already one step above all the noise out there that don’t have this advantage.
This means, for your warm lead, you have already talked to the prospective lead on a call, or you have already exchanged emails with them. You’re able to get a prospect’s direct attention, which is already far AHEAD of any other advertisement trying to get their attention.
Let’s look at it this way. With a prospect that is interested in SEO or PPC, you can safely assume they’re gong to look up SEO and PPC on Google or do their own research. What can you expect when they do that? They will see ads for other SEO and PPC companies show up. Chances are, they will click into them to see what others offer, and not only consider your proposal. These ads then re-target and come back in front of the lead when he browses other sites on the web.
Now, in comparison, your one or two calls/emails that you made to the client doesn’t seem to have as much magic anymore.
Ideally, we want to establish a working scenario where you have a balance between reminding a lead that you’re there but not be too annoying, which can hurt your deal. You certainly don’t want to come off as being desperate. On the other hand, you could be competing for the sale, and the lead has multiple offers to choose from. In either case, you don’t want to wait too long to send your reminders and follow-ups.
Some people say that you should send a reminder every 2-3 days, while others think it should be once a week. The problem is that doing so creates a level of predictability in the mind of the lead. They might start having a “here comes Devon again” mentality.
One trick that people don’t know much about is to decrease the frequency of your response rate as time goes on. The way this works is to send follow-ups more frequently when the lead is warm, and reduce that follow-up rate as time goes on.
The more that you understand how this frequency works, the better you are at riding the waves of a lead to make your way to a close! Learning this one concept is absolutely crucial so you don’t get put on to a SPAM or DNC list. Navigating this process well will lead you to doubling or tripling your sales.
We’ll show you below exactly what that frequency should be if you’re interesting in seeing exactly how the closing strategy plays out.
One question that comes up often, is it ever too late to follow-up? The answer is never. We’ve had cases where the follow-up was made 1-2 months after the initial call, and the deal still got closed. Certainly not ideal, but the answer is to never give up!
The short answer is after 6-months to one year. Yes, some of you might gawk at that answer, but let me explain. First, as you will see below, it’s not that many follow-ups. Second, the problem a lot of times is not IF the lead is ready to buy, but WHEN the lead is ready to buy. Keep in mind, we are selling marketing services. There is hardly a business on this planet that cannot benefit from services that help grow their business.
However, what gets in the way is probably timing. The lead might be interested, but he or she, say, might not get to approving the marketing budget for another 2 quarters. Or the lead might not start on that one project that needs marketing services until a few more months down the road.
The question is then, are you going to be there for him when he needs your services? That’s where follow-up’s come in. If you don’t believe it, try this out: you don’t even need a 6 month or 1 year follow-up. Extend your leads with follow-ups from a few days to a few weeks, or even a few months. Then watch your closing rate jump!
I’m sure you didn’t come here to learn math lessons, but the secret to all of this is to understand that our world, and therefore the people in it are driven by underlying mathematics.
Don’t worry, this won’t hurt your brain. All you have to do is know what prime numbers are. The first few prime numbers are 2, 3, 5, 7, 11, 13, 17, 19, 23 and 29.
Here’s a prime chart with the PRIME numbers highlighted. All you have to do is remember to WAIT the number of days based on the prime number to follow up.
Here’s an example of a 4-5 month follow-up plan:
…and so on.
You can also use this to mix in follow-ups as calls, messages, or emails. That’s completely up to you. The goal is to reach the buyer and be there for them when they need your services. Let us know what how this affects your sales closing rate in the comments section below.
Good luck!
