4 EASY THINGS YOU CAN DO RIGHT NOW TO REDUCE COSTS
Here are quick and easy things that you can do all by yourself to improve your online marketing at no cost. These do not require a lot of technical knowledge and can often improve your website’s online traffic almost instantly.
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OPTIMIZE PAGE TITLES
Page title tags are important for Marketing because they tell search engines what your page is about. Every page on your website should have it’s own unique title tag, not longer than 55 characters. When writing your title tags be sure to use the keywords you want to rank for. If you are a lawn care company in Denver, CO – you probably want to include the words “lawn care” and “Denver” in the page title. Example: “Lawn Care Denver CO – Call Today for Landscape Service”
OPTIMIZE YOUR IMAGES
You’ll want to showcase photos of your work on your website so potential customers can see how great you are. There are three tasks that need to be accomplished regarding images. First, update the image file name to something descriptive and add your city name. Second, update the image title and add keywords and a location. Lastly, add a description to the Alt-text of the image. Doing these things will provide local relevancy to your images.
GOOGLE MY BUSINESS LISTING
Google’s local business listing directory, Google My Business, is the most powerful local citation available. Listing your business with Google My Business is essential if you want people to find you online. If you’re brand new business, Google My Business should be the first thing that you do. Don’t forget to keep your Name, Address, and Phone Number consistent across all of your local directory listings. This helps Google tie everything together when it comes to your business.
TARGET LOCAL KEYWORDS
Choosing the right keywords could save you many times over in marketing costs. In most cases your main keyword will be something like “lawn care your city” but you’ll want to target others as well. For example, you’ll want your home page to target the main keyword and then you can build some supporting pages for others. An example of a supporting page would be “aeration your city.” You can also target suburbs surrounding your main city with additional pages.
Our specialized Cost Reduction Marketing can start to grow your business almost instantly while cutting down on expenses. Finding someone who will reduce your costs and increase sales is tough business. Getting new customers is something almost every business owner and service provider struggles with.
Lucky for you, there’s a way to increase customer inquiries and reduce cost via Cost Reduction Marketing (CRM).
If you’re thinking about getting rid of expensive services and growing your business, please give us a call or send a message using our forms or contact page.
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