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Category: WordPress

Search Engine OptimizationWordPress

An Honest Review On Ryte.com: Is It The Right Choice For Your Website Upkeep?

It’s hard not to fall in love with Ryte.com, the site has a charm from the outset that is only compounded by the incredibly thorough and valuable service they provide. The site is emblazoned with images of a superhero and this may be one of the rare cases that the marketing matches the product.

An Honest Review On Ryte.com: Is It The Right Choice For Your Website Upkeep? tips seo DIGITTO 2018 SEO

Ryte.com is an SEO expert, it looks at every aspect of your website and tells you precisely how to optimize it. Whilst it might not be as glamorous as saving damsels in distress, Ryte.com is definitely a superhero when it comes to SEO. What helps Ryte stand out above the competition is the detail it provides. Most every SEO software package and analysis will point out where your website is making a mistake and what parts need upkeep or maintenance to improve, some will even tell you how to do that, Ryte is one of the few that explains why. That may sound like a small thing but it’s huge, Ryte wants to teach you to be better, it wants to help you understand and genuinely improve. Other services either assume you’re too stupid to understand or deliberately want to keep you that way so they can keep selling you their services.

 

Ryte is an acronym for Reach Your Targets Efficiently; it’s the brand’s mission statement and a measure of the service. They position themselves as much as a mentor as they do a tool. That said the data and service they provide is second to none and it’s all browser-based, no need to download. Whilst they will provide detailed analysis on the tech side of the site and how you can improve, secure and update your website they also provide a service that looks at the content of the site helping you to create a stronger presence and building on your skills as a writer by teaching you what to make note of.

 

Did you ever hear of Superman charging the people he saved from that burning building? No? Me neither. This is the thing that most positions Ryte as an actual superhero. The basic service is completely free. You can head over to Ryte.com right now and start using it to manage and optimize your site at no charge at all. There are however a few restrictions as to just how much you can do and the premium service comes in at $119 a month. Whilst it’s not the most expensive on the market, it’s not the cheapest either, the quality of the product still makes this incredible value though.

 

An Honest Review On Ryte.com: Is It The Right Choice For Your Website Upkeep? tips seo DIGITTO 2018 SEO

All in all, Ryte.com is a product, brand, and service that genuinely seems to want to help the little man stand out on the internet. It can equip you with all the tools you need to make sure you’re doing everything to improve your ranking. For beginners or veterans alike there is a wealth of value to be taken from the free service and after you’ve seen what they can do the premium product is there to take you from super to godly.

 

PROS

  • Basic service is free of charge
  • Browser-based and incredibly easy to use
  • Thorough analysis with an in-depth explanation of why and how to improve your site

 

CONS

  • Whilst utterly charming Ryte.com might not be the most professional service to showcase to clients

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Savannah Fischer October 12, 2018 0 Comments
Search Engine OptimizationWeb DevelopmentWordPress

6 Steps to Building a Successful Online Drop Shipping Business

For new entrepreneurs, drop shipping is an extremely popular business model, especially Gen Zers and Millennials. This is due to internet marketing skills far outweighing financial capacity. Since you don’t need to stock or handle the items you are selling, it’s possible to start a drop shipping business with limited funds.

 

DIGITTO media is a vendor for SEO / marketing agencies and web development firms. They deliver websites at the most affordable price points. When marketing is needed, you can be set up with their exclusive cost reduction marketing. This is a new program DIGITTO began to help new startups scale on a very tight budget.

 

An e-commerce website that operates a drop shipping model purchases the items it sells from a third-party supplier or manufacturer, who then fulfills the order. This not only cuts operational costs, but it also frees up your time to focus all of your efforts on customer acquisition.

 

If you are ready to start a business that can compete with retail giants, and do so on a limited budget, then follow the six steps below. While it doesn’t take a lot of startup funds to launch a drop shipping business, it will require you to hold off on a few episodes of your favorite TV shows.

 

STEP 1: Select a niche

The niche you select needs to be laser-focused and something you are genuinely interested in. A product range that isn’t focused will be difficult to market. If you aren’t passionate about the niche you select, you will be more apt to becoming discouraged, because it takes a lot of work to successfully scale a drop shipping business. Here are some points to consider when selecting your niche:

 

Seek attractive profits. When you are running a drop shipping business model, your focus is on marketing and customer acquisition, so the amount of work required to sell a $20 item is essentially the same as it would be to sell a $1,500 item. Select a niche with higher-priced products.

 

Low shipping costs are very important. Even though your supplier or manufacturer will handle the shipping, if the cost is too high, it will act as customer repellant. Find something that is inexpensive to ship, as this also gives you the option of offering free shipping to your customers and absorbing that cost as a business expense in order to attract more sales.

 

Make sure your product appeals to impulse buyers with disposable income. When you are focused on driving traffic to your website, you want to experience the highest conversion rate possible because most visitors will never return. The products you are selling should trigger impulse buys and appeal to those with the financial ability to make a purchase on the spot.

 

Make sure people are actively searching for your product. Have a team run keyword research on some common search terms related to your potential niche. If nobody is searching for what you are planning on selling, you are dead in the water before you even begin.

 

Create your own brand. Your drop shipping business will have more value if you can rebrand whatever it is you are selling and pass it off as your own. Look for a product or line you can white label and sell as your own brand with custom packaging and branding.

 

Sell something that isn’t readily available locally. Pick something your customer can’t find down the street. That way, you become more attractive to a potential customer.

 

STEP 2: Perform competition research (we can help)

Remember, you will you be competing with other drop shipping operations as well as retail giants like Walmart and Amazon. This is where a lot of potential drop shippers go wrong, because they look for a product that has little to no competition. That’s a sign there isn’t demand for that particular product.

 

There are many reasons why a product might not have a lot of competition, like high shipping costs, supplier and manufacturing issues or poor profit margins. Look for products that have competition, as it’s a sign that there is a high demand and the business model is sustainable.

 

STEP 3: Secure a supplier

Partnering with the wrong supplier can ruin your business, so it’s important that you don’t rush this step. Conduct proper due diligence. Most drop shipping suppliers are located overseas, making communication extremely important, both in terms of response speed and the ability to understand each other. If you are not 100 percent confident in the communication abilities of a potential supplier, move on and continue your search.

 

Alibaba has become one of the largest online resources to identify and communicate with potential manufacturers and suppliers. Make sure to ask a lot of questions and learn what their production capabilities are in the event that your business grows exponentially. You want to be certain they have the ability to scale with you.

 

Try to learn from other entrepreneurs who have walked this path in the past. There are plenty of information sources available, from business and tech blogs to this subreddit about drop shipping. It’s a popular topic that can help you avoid costly supplier mistakes.

 

STEP 4: Build your e-commerce website

The fastest way to launch a website that supports a drop shipping business model is to have a professional development company to build you an e-commerce on a WordPress plaform. Shopify is okay too, but WordPress will allow your company to be more flexible and scale quickly.

 

WordPress will also save you time and money in the long run and is a great platform for SEO Marketing. If you have a dropship business, you will need customers. You don’t need a tech background to get up and running, DIGITTO media is a vendor and they will help you scale your company at the most affordable cost and help you increase sales.

 

Even if you don’t have a sizeable budget DIGITTO can make it happen. Once you are established and the revenue is coming in, then you can explore additional website customization options.

 

STEP 5: Create a customer acquisition plan

Having a great product and a website is great, but without customers looking to buy, you don’t have a business. There are several ways to attract potential customers, but the most effective option is to start a Facebook ad campaign.

 

This allows you to generate sales and revenue right from the start, which can contribute to quick scaling. Facebook allows you to place your offer directly in front of a highly targeted audience. This gives you the ability to compete with the largest brands and retailers immediately. The best platform to use also depends on the product. Sometimes it’s best to run an SEO campaign with a complementary service like Google Ads if the product has a higher price tag. This is because people are actively seeking your products on Google, rather than Facebook where they are trying to see friends and family.

 

It is important to think long term. Search engine optimization and email marketing should also be a focus, or you can supplement email marketing with Content marketing. DIGITTO media like to set up turn-key items for customers so email marketing can be set up and ran by the client (you) at no cost. You then collect emails from the start and set up automated email sequences that offer discounts and special offers. It’s an easy way to leverage your existing customer base and generate revenue without additional advertising and marketing spend.

 

If it is a pricier product you are selling then content marketing might be a good way to earn your customers trust. This is a great way to educate people about your product and re-educate those who are interested in your product. DIGITTO media does this with affordable marketing copy.

 

STEP 6: Analyze and optimize

You need to track all of the data and metrics available to grow your business. This includes Google Analytics traffic and Facebook conversion pixel data, if that is your main customer acquisition channel. When you are able to track every single conversion — to know where the customer originated from and what path they took on your website that eventually led to a sale — it enables you to scale what works and eliminate what doesn’t.

 

You will never have a set-and-forget advertising or marketing solution. You need to constantly test new opportunities and fine-tune current campaigns, which allows you to know when to optimize or shift campaign spend.

 

You may not have time for this…but with DIGITTO, you will realize that you can go a lot farther than you think.

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Savannah Fischer August 25, 2018 0 Comments
Search Engine OptimizationWeb DesignWeb DevelopmentWordPress

DIGITTO’s Cost Reduction Marketing Service And Tips

4 EASY THINGS YOU CAN DO RIGHT NOW TO REDUCE COSTS

Here are quick and easy things that you can do all by yourself to improve your online marketing at no cost. These do not require a lot of technical knowledge and can often improve your website’s online traffic almost instantly.

 

Skip the tips and go straight to Cost Reduction Marketing by DIGITTO?

 

OPTIMIZE PAGE TITLES

Page title tags are important for Marketing because they tell search engines what your page is about. Every page on your website should have it’s own unique title tag, not longer than 55 characters. When writing your title tags be sure to use the keywords you want to rank for. If you are a lawn care company in Denver, CO – you probably want to include the words “lawn care” and “Denver” in the page title. Example: “Lawn Care Denver CO – Call Today for Landscape Service”

 

OPTIMIZE YOUR IMAGES

You’ll want to showcase photos of your work on your website so potential customers can see how great you are. There are three tasks that need to be accomplished regarding images. First, update the image file name to something descriptive and add your city name. Second, update the image title and add keywords and a location. Lastly, add a description to the Alt-text of the image. Doing these things will provide local relevancy to your images.

 

GOOGLE MY BUSINESS LISTING

Google’s local business listing directory, Google My Business, is the most powerful local citation available. Listing your business with Google My Business is essential if you want people to find you online. If you’re brand new business, Google My Business should be the first thing that you do. Don’t forget to keep your Name, Address, and Phone Number consistent across all of your local directory listings. This helps Google tie everything together when it comes to your business.

 

TARGET LOCAL KEYWORDS

Choosing the right keywords could save you many times over in marketing costs. In most cases your main keyword will be something like “lawn care your city” but you’ll want to target others as well. For example, you’ll want your home page to target the main keyword and then you can build some supporting pages for others. An example of a supporting page would be “aeration your city.” You can also target suburbs surrounding your main city with additional pages.

DIGITTO C.R.M

Our specialized Cost Reduction Marketing can start to grow your business almost instantly while cutting down on expenses. Finding someone who will reduce your costs and increase sales is tough business. Getting new customers is something almost every business owner and service provider struggles with.Lucky for you, there’s a way to increase customer inquiries and reduce cost via Cost Reduction Marketing (CRM).If you’re thinking about getting rid of expensive services and growing your business, please give us a call or send a message using our forms or contact page.

 

Reach out with any questions!

[contact-form-7 id=”6″ title=”Contact form 1″]

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Savannah Fischer June 20, 2018 0 Comments
WordPress

A Better Understanding of the Basics of WordPress

WordPress is an open source content management system or CMS and is currently the most popular website management platform being used on the Web. It is supporting more than 60 million websites including Fortune 500 companies such as Intel, Wall Street Journal, Forbes.com, Sony, Walt Disney, PlayStation, Coca-Cola, GM, American Express, Ford, and many others. I have a WordPress site just as many fortune 500 companies do.

 

Most people are unaware that WordPress.org is different from the free WordPress.com site. WordPress.com is the free version which is a widely used blogging system. WordPress.com have several limitations since it has limited supported themes and it does not allow plug-ins from being uploaded on the user’s site. As they say, you get what you paid for so you cannot expect too much from something you got for free.

 

WordPress.org, on the other hand, is not entirely free since you have to pay for the web hosting. The paid version comes with several great features since it allows you to customize your website and add plugins to your site to maximize its use as a CMS. My company website is enhanced with a custom code on the homepage, which is the first page, as well as in my Members Area Portal for my members. All these customizations are sitting on a WordPress theme.

 

We spend around $65 to $200 for a good theme and that’s just the beginning. To maximize the use of the site and to save the client thousands of dollars with the advancements in web development, experts at DIGITTO custom code all day long. Whether it’s solely PHP or PHP on WordPress or programming using different languages that we are experts in.

 

As an example, here is a site where the main pages are WordPress with custom code not only on a few of the pages but the entire eCommerce Shipping System. The INFRASTRUCTURE is fully customized.

 

MyBoxFly – http://www.myboxfly.com/

 

Why did we build MyBoxFly with WordPress and Custom PHP? WordPress provides a pre-built theme where you can build up a bulk of your site, without custom coding everything. To give you an idea on how helpful WordPress is, here is an example:

 

Imagine that you are on a game show. There is the host, you and your competitor. The goal of the game is to nail together four sides of a frame and hang it on the wall at the top of a platform. The first person to hang a completed frame wins.

 

The only way to reach the top of the platform is by using a ladder. There are several ladders around and pieces of an unbuilt ladder with tools to build it. You and the host both know that a ladder is needed to get to the top regardless of how it’s acquired.

 

The host yells GO! You grab one of the pre-built ladders because awesome it’s already built! All you need to do is to prop it up against the wall and climb up to the development phase of the game which is putting together the frame and hanging your project for completion.

 

You get to the top, build the frame, and hung it on the wall. You turn around, only to see your competitor still putting together his ladder, using more effort on something that could have been avoided. THE LADDER IS YOUR WORDPRESS. This is a platform you need to use to climb to success.

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Savannah Fischer August 23, 2017 0 Comments
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