Unleashing the Power of Google, YouTube, and Local SEO: Revolutionize Your Concrete Coating Business

Evan Kramer June 12, 2023

Are you currently running Facebook ads for your epoxy coating business? While Facebook can be a profitable platform, the increasing competition and rising costs per click may leave you searching for alternative marketing avenues. It’s time to break away from the herd and discover the untapped potential of local SEO, Google Ads, and YouTube Ads. In this article, we’ll explore the misconceptions surrounding Facebook ads and reveal how you can leverage the hidden power of these alternative platforms to dominate the concrete coating industry. 

The Facebook Surge

Undoubtedly, Facebook advertising has gained immense popularity. However, the surge in competition has led to inflated costs per click and reduced profitability over time. It’s crucial to remember that consumers are becoming more discerning. When ready to make a purchase, they often turn to Google to find reputable concrete coating companies in their area. By expanding your online presence beyond Facebook, you can establish your brand as trustworthy and increase your chances of attracting valuable customers.

But Wait, There Is More!

YouTube Ads provide yet another avenue for showcasing your concrete coating expertise. Through engaging video content, you can captivate viewers, showcase your skills, and position your brand as a trusted authority in the industry. YouTube Ads are particularly effective in targeting DIY enthusiasts and homeowners seeking professional garage coating or epoxy concrete services. By demonstrating the complexities of the job and the benefits of relying on experts, you can convert viewers into customers more effectively. Nobody knows this industry more than our Floor Coating Marketing division.

The Hidden Potential of Google Ads and YouTube Ads:

Google Ads and YouTube Ads often go unnoticed in the concrete coating industry, which presents a tremendous opportunity. These platforms are less competitive, resulting in lower cost-per-click and higher cost-per-conversions. By leveraging keyword targeting and creating captivating ad creatives, you can tap into a highly motivated audience actively searching for your products or services. This enables you to generate profitable conversions and maximize your advertising budget.

The Power of Local SEO:

Now, let’s talk about the long-term domination strategy – Local SEO. Many marketing agencies overlook the immense value of Local SEO for concrete coating businesses. By optimizing your website and online presence for local search, you can ensure that your business appears prominently when potential customers in your area search for related terms. This targeted approach reduces competition and attracts highly qualified leads, increasing your chances of converting them into paying customers.

To excel in Local SEO, claim and optimize your Google My Business profile, earn positive reviews, and strategically incorporate local keywords into your website content. By establishing a strong online presence, you’ll become the go-to choice for local customers.

Break From The Heard Now!

In a world where everyone is flocking to Facebook ads, it’s essential for concrete coating businesses to step out of the crowd and explore alternative marketing avenues. By embracing Google Ads, YouTube Ads, and Local SEO, you’ll tap into highly motivated audiences, reduce advertising costs, and establish your brand as a leader in the concrete coating industry. Don’t let misconceptions hold you back from exponential value. Gear up, revamp your marketing strategy, and conquer the market with confidence. Embrace the power of Google and local search, and watch your business flourish. Schedule a call with us today and unlock the true potential of your concrete coating business!