Why not combine the two and get the best of both worlds? Blogging is not so great in the short term for making money quickly, but it can be a very satisfying experience, especially if you enjoy expressing your thoughts. In the long run, you’ll find it can generate lots of returning visitors.
The great thing about an e-commerce store is that for every product sold, you earn profits right away. It’s the quickest way to earn REAL income on the web. By combining blogging and e-commerce, you can create a synergy between them like no other.
Use blogs to promote and generate loyal fans for your products and services, and engage with them for the long run. In the meantime, your product sales allow more people to discover your blog and form a deeper connection with you.
INTRODUCTION TO WRITING AN E-COMMERCE BLOG
For many online stores, e-commerce becomes a one way interaction for customers, leaving it up to them to decide the value of your store. Don’t let this happen by creating a two-way connection between you and customers beyond just another phone call or email. Blogs serve a greater purpose to help educate and inform visitors of events around your business, your product value, answers to common questions, and most important of all, to help build trust with customers.
Someone recently asked what to do if they are not good at blogging? We start by approaching this in the same manner as we approach customer service calls and email support. We evaluate what we should be doing. As long as you are professional and provide the information others need, it makes no big difference.
What You Should Do in E-commerce Blogging
- Bring passion to your products and services: Show that you are involved in the industry for the long haul and write about all the ins and outs of your product or service will help you grow to become an authority in the business.
- Educate customers by providing tips and advice: Learning is the key. Provide extra help by educating readers on features and your industry in general to help
- customers know more about the product.
- Feature a product or product group: Write in depth articles about a particular product or group of products at “monumental occasions”. For example, the product or service is new, on sale, graced with special features, a limited edition item, or simply because it’s Tuesday.
- Provide deals and free offers occasionally: Every loves a good deal, and special offers and deals that arrive on occasion provide a reason for visitors to be excite and share out your goods and services.
- Link to your products: Provide links to your products and services when you mention them in your blog
- Link to your other articles: Provide links when you mention a past article on your blog
- Respond to individual customer questions: Let visitors know that you are an active participant. Provide answers to customers’ questions directly in comment replies when they ask about your products and services. Point out any references or Q&A pages they can view.
- Get the most out of…: Provide use cases for your products that are geared to those who already own your product.
When it comes time to writing your blog, it’s as much about what you should do as it is about the form and manner in which it is written. In the next segment, we’ll focus on how you should write your e-commerce blog. Let us know of your e-commerce blogging experience!
HOW TO WRITE YOUR E-COMMERCE BLOG
Writing your e-commerce blog requires that you develop a writing style and tone that fits your audience. Even beginning writers can achieve this with little effort since blogs are their best when the writing style is casual.
As a matter of fact, when e-commerce bloggers write and express their uniqueness through their blog, it only helps make their content more interesting to readers. Add a bit of humor, excitement, or wit to your blog and experiment with what fits your personality and is appropriate for your readers. Develop a sense of what appeals to your customers and follow these general e-commerce blogging principles below.
How You Should Write Your E-Commerce Blog
- Be friendly: Stick to a good web etiquette, and give visitors a reason to want to talk to you via comments.
- Excite and surprise occasionally: Make your blog enjoyable to come and visit often.
- Use Paragraphs: Use paragraphs and make it easier for readers to view and understand your key points.
- Repeat yourself if necessary: Repetition is a positive thing. Consistently remind people, especially if a particular topic hasn’t been mentioned in a while.
- Use the language of your audience: Are you selling music? Can you relate to the fans of your product? Step into the shoes of your audience will help you understand their perspective.
- Use Photos: A picture is still worth 1000 words. Insert photography in between text to make your articles vibrant and memorable.
- Use bullet points and numbering: Lists help provide clarity and define key points at a quick glance.
- Separate sub-topics into segments: Use headers to separate sub-topics so that readers (and search engines) can quickly reference your content.
- Proofread to check for spelling and grammar.
- Set your article aside for a few days: (If you can afford to wait.) Give yourself time to read it again. It will help you gain a new perspective if you are not confident about publishing the content right away.
Blogging is a great way to reduce the distance between you and your customers. In the following segment, we’ll focus on examining the most important types of contents to provide on your e-commerce blog.