The revenue from the global media and entertainment industry is set to reach $2.2 trillion in 2021, according to estimates by the PricewaterhouseCooper (PwC). But it would be a shame if, after spending months or maybe even years working on your new musical masterpiece, its impact did not live up to your expectations. You could get some downloads, a few hundred views, and plays, but in essence, nothing to help your musical career! If you want to avoid this, you need a real marketing strategy and game-plan to create anticipation among your fans. By doing so, you will have more success with your music marketing campaign.
Top Entertainment Marketing Tips to Promote Your New Album/EP
We know that with hundreds of new albums and EPs coming out every day, the competition is tough to capture the attention of your fan base, as faithful as it is. At DIGITTO Media, we understand this. This is why we partnered with the largest entertainment database and resource in the world, CelebrityAccess.
So, what’s entertainment marketing? Together we infused our expertise and vast connections to create DIGITTOACCESS, an exclusive entertainment marketing agency focused on your goals and brand message. Well, you’ve come to the best place possible because our marketing gurus implement several proven and innovative strategies to promote your new EP or album release. This will serve to interest your fans, attract their curiosity and ensure that your album, tracks, EP’s will continue to sell over time.
What's Entertainment Marketing?
Don’t confuse this with the promotion of products and brands with the use of the media. Entertainment marketing in this context refers to the use of one or several marketing strategies that we can utilize in generating interest for upcoming entertainment events such as a new TV show, movie, attraction opening, musical album, long-playing (LP) or extended play (EP) records.
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How to Market Your New Album or EP?
1. Make Adequate Preparations for the Release of Your Album or EP
Also consider other aspects such as the protection of your works, online distribution (and possibly physical), the creation of merchandise, etc.
It’s obvious that you cannot wait to release your new album, but do not ruin it by taking several months to prepare for the release.
• Your professional photos
• Your biography
• Your press files (electronic or not)
• Your profiles on social networks
• Your website
• All other communication tools
These are the documents that will be taken into account by the pros and potential fans during their discovery of your musical project. They must be totally up to date and answer all common questions. In addition, prepare your press release to inform the media of the release of your album, but also the date of your release party. It’s not so complicated to write and you will get more traction in the media.
Aside from that, do not hesitate to ask your fans for concrete help, while rewarding their efforts in a proportionate way. Involve them more in your communication and your street marketing to grow the buzz locally or online.
2. Before, During and After the Release
• Remixes of your songs by other DJs
• Acoustic versions of your titles
• Alternative versions of your titles
In short, think about the aftermath as not to lose the momentum that you built. The release of an album is an event for your career that you must prepare in great detail to take full advantage of. Take your time, be creative, listen to your fans and celebrate so many months of work as it should! Do you want more? We’ve got you covered. Digitto Media is the best possible agency to help take your music to the world.
Best Entertainment Marketing Agency for Global Indie Artists
Becoming a celebrity or a music star requires a lot of work and commitment. But, even with talent, it is often difficult to be successful because the competition is extremely present. Understand your dreams and transmit your message and your values through your music, your style, your creativity, and your imagination. The market of the music industry is in perpetual growth. So it awaits new artists and young talents. Streaming sales are on the rise. The goal is to guarantee global digital development. Can you entertain? Do you have a talent and you want to share it with the greatest number of people?
Would you like to grow your celebrity status on a large scale? Make a difference, be smart, partner with a good marketing company and amplify your talents. Let us help you expand your communication and media marketing, promote your singles, titles, albums on global streaming platforms. Our promotion services for artists in conjunction with your ideas and talents will help you propel your career.
DIGITTO Media is known as one of the best entertainment marketing firms for indie artists and we offer you the opportunity to boost your visibility and showcase your talent on a multitude of digital platforms. Because of our expertise in entertainment promotion, we know what to do to and when to do it for maximum impact. If you want to make your dream a reality, we can help you make that happen. let’s share your music with the world and continue to increase the volume!