Search Engine OptimizationWhite Label SEO

AN IN DEPTH REVIEW FOR THE SCREAMING FROG’S SEO SPIDER TOOL

Screaming Frog, a UK based marketing Agency, released the SEO Spider in 2011 as a sophisticated web crawler designed to be used by experienced SEO marketers for SEO analysis. Fast forward to 2018 and the SEO Spider continues to be one of the top tools in the market today for SEO Technical Audits.

 

USP AND KEY FEATURES

AN IN DEPTH REVIEW FOR THE SCREAMING FROG’S SEO SPIDER TOOL spider tool seo company seo screaming frog orlando seo best seo orlando SEO Spider is a website crawler that allows you to crawl websites’ URLs and fetch key onsite elements to analyze onsite SEO. It basically, “spiders” links, images, CSS, scripts, and apps on websites like a search engine for the purpose of onsite SEO evaluation.

 

SEO SPIDER HAS A GOOD RANGE OF OPTIONS TO MAKE USE OF, HOWEVER, SOME FEATURES REALLY STAND OUT:

  • The auditing redirects enable you to seamlessly integrate migration with relative ease. For instance, SEO Spider enables you to upload your old URLs list, crawl them, and follow any redirect chains, until the final target URL is reached; and generate the data onto a single report for viewing.
  • The Crawl Path report enables you to identify exactly how the SEO Spider discovered a URL or how to view the “in links” to a specific URL
  • The SERP snippet emulator enables you to edit page titles and meta-descriptions directly in the SEO Spider and these changes are saved automatically but you can continue to edit them until you’re ready to export.

 

PRICING PLANS

AN IN DEPTH REVIEW FOR THE SCREAMING FROG’S SEO SPIDER TOOL spider tool seo company seo screaming frog orlando seo best seo orlando

SEO Spider comes in two versions, one free and the other, a renewable paid a license for GBP 149 yearly. The free version enables you to crawl up to a limit of 500 URLs and offers:

 

  • Locating links, redirects, and errors
  • Analysis of page titles and metadata
  • Reviews of meta robots and directives
  • Audit of href lang attributes
  • Finding duplicate pages
  • Generating XML sitemaps

 

 

The paid version offers all of the above with no crawl limit and additional features including:

 

  • Crawl configurations save, and re-uploads
  • Custom extraction
  • Custom source code search
  • Google analytics
  • Search console integration
  • Link Metrics Integration
  • Rendering ( Java Scrip)
  • Custom robots.txt
  • Store and view raw and rendered HTML
  • Free technical support

 

PROS AND CONS

The SEO Spider is fast and powerful with options that are exhaustive. There isn’t much that this application cannot do.

 

Extensive FAQs and a User Guide for SEO Spider are available for general troubleshooting on the Screaming Frog website. Technical online support is also available for paid users.

 

In terms of cons, for everything that SEO Spider offers, the drawbacks are less to none. It certainly doesn’t have the most user-friendly or intuitive interface so there is a steep learning curve for newbies. And, in what can be bummer for some users, the paid license needs to be renewed yearly. The SEO Spider is also currently available for download as a desktop version only on PC, Mac, and Linux.

 

SEO Spider rates highly on both performance and delivery, and is, therefore, an exceptionally useful tool for advanced marketers.

 

SEO SPIDER RESOURCES

Website:https://www.screamingfrog.co.uk/seo-spider/

 

FAQ:https://www.screamingfrog.co.uk/seo-spider/faq/

 

User Guide:https://www.screamingfrog.co.uk/seo-spider/user-guide/

 

Pricing Plans:https://www.screamingfrog.co.uk/seo-spider/

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Evan Kramer July 27, 2018 0 Comments
Web Design

E-COMMERCE BLOGGING MANUAL FOR GROWING YOUR BUSINESS

Writing for your e-commerce site can be fun and exciting, or a major burden.  We’ve put together this guide to help you write specifically for e-commerce.  Some of you might be depending on blogging alone to earn revenue from your website, while others of you want to earn money selling products and services.

Why not combine the two and get the best of both worlds?  Blogging is not so great in the short term for making money quickly, but it can be a very satisfying experience, especially if you enjoy expressing your thoughts.  In the long run, you’ll find it can generate lots of returning visitors.

 

The great thing about an e-commerce store is that for every product sold, you earn profits right away.  It’s the quickest way to earn REAL income on the web.  By combining blogging and e-commerce, you can create a synergy between them like no other.

 

Use blogs to promote and generate loyal fans for your products and services, and engage with them for the long run.  In the meantime, your product sales allow more people to discover your blog and form a deeper connection with you.

 

E-COMMERCE BLOGGING MANUAL FOR GROWING YOUR BUSINESS eCommerce blog eCommerce business blog

INTRODUCTION TO WRITING AN E-COMMERCE BLOG

For many online stores, e-commerce becomes a one way interaction for customers, leaving it up to them to decide the value of your store.  Don’t let this happen by creating a two-way connection between you and customers beyond just another phone call or email.  Blogs serve a greater purpose to help educate and inform visitors of events around your business, your product value, answers to common questions, and most important of all, to help build trust with customers.

 

Someone recently asked what to do if they are not good at blogging?  We start by approaching this in the same manner as we approach customer service calls and email support.  We evaluate what we should be doing.  As long as you are professional and provide the information others need, it makes no big difference.

 

What You Should Do in E-commerce Blogging

 

  • Bring passion to your products and services: Show that you are involved in the industry for the long haul and write about all the ins and outs of your product or service will help you grow to become an authority in the business.

 

  • Educate customers by providing tips and advice: Learning is the key.  Provide extra help by educating readers on features and your industry in general to help
  • customers know more about the product.

 

  • Feature a product or product group: Write in depth articles about a particular product or group of products at “monumental occasions”.  For example, the product or service is new, on sale, graced with special features, a limited edition item, or simply because it’s Tuesday.

 

  • Provide deals and free offers occasionally: Every loves a good deal, and special offers and deals that arrive on occasion provide a reason for visitors to be excite and share out your goods and services.

 

  • Link to your products: Provide links to your products and services when you mention them in your blog

 

  • Link to your other articles: Provide links when you mention a past article on your blog

 

  • Respond to individual customer questions: Let visitors know that you are an active participant. Provide answers to customers’ questions directly in comment replies when they ask about your products and services.  Point out any references or Q&A pages they can view.

 

  • Get the most out of…: Provide use cases for your products that are geared to those who already own your product.

 

When it comes time to writing your blog, it’s as much about what you should do as it is about the form and manner in which it is written.  In the next segment, we’ll focus on how you should write your e-commerce blog.  Let us know of your e-commerce blogging experience!

 

E-COMMERCE BLOGGING MANUAL FOR GROWING YOUR BUSINESS eCommerce blog eCommerce business blog

HOW TO WRITE YOUR E-COMMERCE BLOG

Writing your e-commerce blog requires that you develop a writing style and tone that fits your audience.  Even beginning writers can achieve this with little effort since blogs are their best when the writing style is casual.

As a matter of fact, when e-commerce bloggers write and express their uniqueness through their blog, it only helps make their content more interesting to readers.  Add a bit of humor, excitement, or wit to your blog and experiment with what fits your personality and is appropriate for your readers.  Develop a sense of what appeals to your customers and follow these general e-commerce blogging principles below.

 

How You Should Write Your E-Commerce Blog

 

  • Be friendly: Stick to a good web etiquette, and give visitors a reason to want to talk to you via comments.

 

  • Excite and surprise occasionally: Make your blog enjoyable to come and visit often.

 

  • Use Paragraphs: Use paragraphs and make it easier for readers to view and understand your key points.

 

  • Repeat yourself if necessary: Repetition is a positive thing.  Consistently remind people, especially if a particular topic hasn’t been mentioned in a while.

 

  • Use the language of your audience: Are you selling music?  Can you relate to the fans of your product?  Step into the shoes of your audience will help you understand their perspective.

 

  • Use Photos: A picture is still worth 1000 words.  Insert photography in between text to make your articles vibrant and memorable.

 

  • Use bullet points and numbering: Lists help provide clarity and define key points at a quick glance.

 

  • Separate sub-topics into segments:  Use headers to separate sub-topics so that readers (and search engines) can quickly reference your content.

 

  • Proofread to check for spelling and grammar.

 

  • Set your article aside for a few days: (If you can afford to wait.) Give yourself time to read it again.  It will help you gain a new perspective if you are not confident about publishing the content right away.

 

Blogging is a great way to reduce the distance between you and your customers.  In the following segment, we’ll focus on examining the most important types of contents to provide on your e-commerce blog.

 

E-COMMERCE BLOGGING MANUAL FOR GROWING YOUR BUSINESS eCommerce blog eCommerce business blog

ESSENTIAL TOPICS FOR E-COMMERCE BLOGS

Your e-commerce store is an opportunity to reach out to your customers, and with blogging, you can drive about 50% more traffic to your site than without one.  Blogging on your e-commerce store means a lot more than simply advertising about your company or its products.  Provide content that would be valuable for your readers to help them understand your industry will go a long ways for your business.

Keep these key points in mind when considering the type of content to write:

 

  • Think about your target audience and what general searches they would be looking for that’s RELATED to you industry (but not necessarily in your industry).

 

  • Take advantage of popular trends on the web and write about the topic while they are hot.  Google Trends is a great resource to discover trending topics.

 

  • Think about what will help or make life more efficient for your audience.

 

  • Review the traffic to your e-commerce blog to figure out what has worked and what hasn’t.

 

What Content to Provide on Your E-Commerce Blog

 

  • Provide general information on your product or industry: Write about topics that would seem like second nature to you, but your customers would find valuable.

 

  • Tutorials: Show how-to’s and do-it-yourself on general everyday items or through the use of your product.

 

  • Provide product and service examples used in real life: It may take some effort to document, but it could be well worth it if you have a story or experience to share.  It may even go viral if conditions are right.

 

  • Explain Common questions and answers in detail: Draw out common questions and explain them to help visitors learn.

 

  • Make product comparisons: Point out the competitive advantages of your product or service.

 

  • Interview customers who have shopped through you: Post reviews and experiences by people who have been your customers in the past.

 

  • Provide exclusive “behind the scenes” photos: Share photos of the product in development, different angles, or places you had to go just so that you can provide the perfect product.

 

  • BONUS: Provide how-to videos: Let visitors hear, see and learn directly from you.

 

  • BONUS: Provide customer rewards: Provide coupons and other incentives for loyal customers.

 

Experiment with what kinds of content works for your visitors and mix it up so that your content is always interesting to view.

 

E-COMMERCE BLOGGING MANUAL FOR GROWING YOUR BUSINESS eCommerce blog eCommerce business blog

MISTAKES TO AVOID IN E-COMMERCE BLOGGING

There are content that you should avoid putting in your blog for the sake of holding on to your visitors.  As we have to remind ourselves from time to time, the reason to have a blog on an e-commerce site is so that you can provide your unique perspective on the world around you and attract visitors.

 

Writing about your opinions is not about if people will agree or disagree with you; the real question is, did you capture your audience enough so that you’ve caught their attention.  Make your store a thought provoking and memorable experience through maintaining a positive energy on what you write, and you’ll establish a loyal following that is willing to return.  On the other hand, there may be content lingering on your blog that’s having the opposite effect.

 

Visitors can be especially weary of following a blog that belongs to an e-commerce store.  Your goal is to make your store’s environment be friendly and welcoming to all visitors.  Your blog plays a big part in helping you gain customer trust and develop your fan-base.  Have a look at the list below and check to see if your e-commerce blog contains any of these issues.

 

What You Shouldn’t Do in E-Commerce Blogging

 

  1. Over the top selling: Too much focus on the product and not enough on valuable content.  Instead, learn how to create great content for your blog.
  2. Non-stop deals: Deals that no longer are deals because everyone has accepted the discounted price.  There’s no point for someone to click on your discount if they know it’s always the same one.
  3. Responding to individual customer issues: Back and forth responses to individual issues that bear no impact to others, and only create a negative environment for your store.  This only causes spectators to misinterpret the issue and question your customer support.
  4. Copy & paste product/service descriptions: Posting what viewers could have otherwise gone to the product page and see the same content.  Instead, provide a link or use quotations and reference the source.
  5. Duplicate content: Word-for-word re-posting of the same content as another on your store or someone else’s blog.  Not only would there be copyright concerns, search engines penalize for duplicate content, and thus, will also decrease your search rankings.
  6. Posts of no value: Lots of words but too shallow or vague. Create value from your articles and give others a reason to share it.
  7. Broken links: Check to see if your posts have any broken links or photos such as from moved pages or external sites.  Let both users and search engines know that your site is active and well maintained.

Today, blogging is an important piece of your online business.  If you have any of the above issues on your e-commerce blog, it could mean that you are losing valuable traffic and sales opportunities.  Consider the necessary changes to the type of content on your blog.

 

E-COMMERCE BLOGGING MANUAL FOR GROWING YOUR BUSINESS eCommerce blog eCommerce business blog

HOW TO MANAGE YOUR TIME SPENT ON BLOGGING

Having a blog on your e-commerce store could be the change in your e-commerce business that leads to success. In this final part, we’re going to put it all together, and provide tips on how to best manage your time blogging when you have so many other items to take care of for your business.

 

For instance, is blogging a higher priority than other forms of promoting your store or making it look better?  What do you do if you find yourself spending too much time blogging and not enough time for anything else?

 

First, plan out a schedule.  Don’t tell yourself that you are going to blog 7 days a week, when it takes you 2-3 hours to create one.  You’ll end up burning yourself out, and risk losing valuable time needed to build the other parts of your e-commerce business.

 

If you are a light blogger or have never blogged before, plan on writing only 2-3 articles per week at the most.  Pace yourself so that you are not writing 3 articles in a row.  Let 2 of them be short articles, and one be a longer one (300 words or more).  Don’t forget that photos and videos mean as much to the content of your article as text.

 

Don’t worry if the first few articles (any amount under 20) take you a long time to publish.  With practice and persistence, your writing will improve in quality and efficiency.  It doesn’t matter if the first few articles are not up to the quality you’d like them to be.  Very few people are going to see them anyhow.  After you’ve written about 50 or more, people are going to start paying more attention.

 

How Much Time to Spend Blogging for E-Commerce

 

Blogging for e-commerce is a value-added promotion for your products and services, balance your time between store operations and writing.

 

  • Slow writers: Are sometimes the best writers because they put a lot of thought into their writing.

 

  • Writing once a week is better than nothing.

 

  • Writing once a month is STILL better than nothing.  (Use a reminder to help you remember to write something.)

 

  • No one says you can’t write a 15 minute quick-blog between your in-depth articles.

 

  • No one says you MUST write at least once a day.  (Don’t get burned out writing.

 

  •  Remember, blogging is more like marathon running rather than sprinting.  You’ll need to be resourceful for the long haul.)

 

  • If you have a mental block, then it’s time to take a walk.

 

  • If you’re “in the zone“, don’t stop writing, you can always segment your writing into different blog topics later on.

 

  • If you’re A.D.D., then write every time you think of something cool and interesting before you forget.  (For your business that is…)

 

Never say to yourself that what you write doesn’t matter.  Your writing is just as important to society and others in e-commerce as the next writer.  Most of the time, it’s because the 1% writes and the 99% consumes, and so those that write keep getting better and better.

 

The sooner you get into the game and start writing, the more likely you will improve your writing, and attract visitors to your store.  In today’s world, you also have multiple platforms and devices to choose from.  Draft a blog while at the airport, and then finalize it when you get home.  Write your ideas in bullet points on your phone, and then expand on them later.  You can make a profound difference to your e-commerce business.

 

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Evan Kramer July 19, 2018 0 Comments
Search Engine OptimizationWhite Label SEO

BOOST YOUR BUSINESS WITH OUR WHITE LABEL BUSINESS OPPORTUNITIES

As a business owner, you will want to give your customer not only the best but also as many services as possible. We have stiff competition in literarily every industry today; which makes starting a business and keeping up with your competitor a bit of a chore. White labeling has proved to be one of the best business solutions all around the world as it tends to extend your business capability and help you keep a good relationship with your customer. There are lots of white label business opportunities out there, depending on your type of business, the service you have or want to offer.

UNDERSTANDING WHITE LABEL BUSINESS OPPORTUNITIES

White Label Business Opportunities is a term used to refer to a business solution which allows companies and businesses to set up and offer services they normally can’t offer to their client. In White Label Business framework, the selling company outsources the services they offer from another company (producing company) and sell it to their client as their own. In this case, the company that actually provides the services is hidden behind the company that offers it to their client.

 

Benefit

There are lots of reasons why people opt for white label business opportunities and it can add a lot of benefits; both to the business development and financially to the business owner. In White Label Business Opportunities, both the producing companies and the reseller companies benefit. Some of the reasons why opting for White Label Business can be the best solution to boost your business includes:

 

  • For the producing company, since all they do is provide the services for the reseller company, they are able to spend more time improving their production and making sure the best services is rendered. They are relieved of the stress of marketing their product as this is done by the reselling company.
  • White Label Opportunities works for the reselling company as they are able to cut the money they would have spent if they are to set up the business from scratch. Due to which, they are able to focus and spend their time improving their business distribution and marketing.
  • The reseller company can also make more profit in selling white label products or services by improving them and sell them at even bigger prices.
  • White Label Business Opportunities gives companies the opportunity to offer services and products outside their business but are of demand by their clients. This is common in businesses like Website developer and designers, Affiliate marketers, Web agencies, Internet marketers and Search Engine Optimization companies.

 

For instance, most web developer companies don’t offer SEO services but they know their client need it; these companies often sell white label SEO services to their client. This is often done to create a stronger and more professional company image by giving your client the impression that you have all the tools to complete any task needed.

 

You need to be careful when trying to select a company you want to partner with for White Label services. Remember, your company brand name is going to be the one on the rendered services; therefore if poor services are rendered, it will affect your company’s reputation. DIGITTO Media is one of the best companies that offer White Label Business Opportunities in the field of SEO. With years of experience, a lot of happy customers and in partnership with many companies; you are guaranteed the best. You can contact us right away to learn more about us and our White Label Business Opportunities offers.

 

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Evan Kramer July 15, 2018 0 Comments
Search Engine OptimizationWhite Label SEO

SEO PROFILER: COMPREHENSIVE TOOL FOR RANKING HIGHER IN SEARCHES

SEOprofiler is a cloud-based internet software tool that helps business owners obtain higher rankings on search engines like Google or Bing. It is currently the main product offering from Axandra GmbH, a German company that’s been in business since 1997 developing marketing solutions for the internet.

 

USP & KEY FEATURES

 

SEOprofiler primarily focuses on the latest SEO functions that are required to obtain high rankings based on Google’s current algorithms. The SEOprofiler offers:

 

SEO PROFILER: COMPREHENSIVE TOOL FOR RANKING HIGHER IN SEARCHES white label SEO seo search engine optimization 2018 SEO

Link building, analysis, and management: High-end back link building tools, tools for back link optimization, competitive back link intelligence as well as a unique back link database

 

Web page optimization: Website optimization that can be relied upon to deliver results in terms of getting high rankings for your keywords.

 

Rank checking: The Ranking Monitor identifies the ranking position of your site on Google, Yahoo, and Bing for any keyword in several different countries.

 

Website audit: Effortlessly find and correct all errors on web pages to ensure that search engines are indexing your pages correctly.

 

Keyword research, analysis, and management: Competitive keyword intelligence, keyword difficulty tool, 11 keyword optimization tools, tutorials, unique KeywordIndex™ keyword database

 

Results checking, analysis and research: Monitoring of social networks, competitive ranking intelligence, social media checker and the unique competitive Google ranking database.

 

Google AdWords research and optimization: Competitive Google AdWords intelligence tools, Google AdWords tutorials, unique competitive AdWords database.

 

Powerful reporting: SEOprofiler enables you to create reports that you can give to your clients and your team.

 

Full access to Google Q&A, and more.

 

SEOProfiler goes through a process of continuous improvement so that is up-to-date with the latest search engine ranking algorithms.

 

PRICING PLANS

 

SEO PROFILER: COMPREHENSIVE TOOL FOR RANKING HIGHER IN SEARCHES white label SEO seo search engine optimization 2018 SEO

 

SEOprofiler currently offers 4 different subscription payment plans starting at $69.95 per month (Standard Plan) for a single user, $99.95 per month (Smart Plan) for up to 5 users, $249.95 per month (Professional Plan) for up to 15 users and finally, an Enterprise Plan at $999.95 for an unlimited number of users.

 

The most popular Smart plan offers a daily ranking check of 1000 keywords, audits of 50,000 pages, up to 50 projects, white-label reports as well as the link disinfection tool. Quarterly and Yearly Payments plans are available. Plans can be changed at any time and SEOprofiler offers a 30-day money back guarantee.

 

PROS & CONS

 

SEOprofiler is exhaustive and chock full of features. The tool also uses only the optimization methodologies that have been approved by search engines and is continuously updated to ensure it is on track with the latest changes in search engine algorithms. SEOprofiler also offers a comparison on their site to more easily help you understand how its various features stack up against the tool or tools you currently use. All in all, SEOprofiler does a good job of providing in-depth analysis for higher rankings at a fairly competitive price.

 

RESOURCES

 

Website: https://www.seoprofiler.com/seo/link-profiler

Pricing Plans: https://www.seoprofiler.com/pricing

FAQs: https://www.seoprofiler.com/training/faq

Manual: https://www.seoprofiler.com/training/faq?c=basics&c1=basic1&p=training/basic1.html

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Evan Kramer July 6, 2018 0 Comments
Search Engine OptimizationWhite Label SEO

TOOLBOX BY SEO SITE CHECKUP: QUICK AND EASY SEO

SEO Toolbox was created by the season veterans behind Seo Site Checkup with the basic objective of simplifying your search engine optimization. The Toolbox is designed to be intuitive and particularly user-friendly for small business owners, webmasters, and SEO marketers.

KEY FEATURES

SEO Toolbox offers a number of different features but its primary USPs include:

TOOLBOX BY SEO SITE CHECKUP: QUICK AND EASY SEO SEO Vendor seo site checkup seo search engine optimization orlando seo orlando florida seo

 

  • Complete Website Analysis for thorough, complete, and fast SEO site checkups
  • Website Monitoring to notify you whenever your site is experiencing downtime or is otherwise unreachable
  • Site Loading Speed Tracker
  • Easy Sitemap Generator for simplified XML sitemap generation
  • Broken Link Detector
  • Custom White Label Reporting, editable for users, clients or partner websites
  • Technical Support

 

TOOLBOX BY SEO SITE CHECKUP: QUICK AND EASY SEO SEO Vendor seo site checkup seo search engine optimization orlando seo orlando florida seo

 

PRICING PLANS

Seo Site Checkup currently offers 3 pricing plans for SEO Toolbox with a free 14-day trial to test drive all their best features. A credit card is not required for the free plan. All paid plans include the following with specific usage limits.

 

  • Website monitoring
  • Keyword monitoring
  • Competitor Analysis, including common SEO issues, speed optimizations, server and security, and mobile analysis
  • Storage of Reports
  • Sitemap Creator
  • Broken Links Checker

 

The Basic Plan starts at $24.95/month and allows for a maximum of 300 reports monthly. The Best Choice plan is available for $39.95/month with unlimited SEO analysis and white label reporting. The Professional Plan also allows for unlimited SEO analysis and white label reporting and is available to the user for $79.95/month. According to the site, none of the paid plans have any hidden charges, so what you see is what you get. Yearly plans are available at 10% off of the monthly cost. Plans can also be customized for your specific requirements.

 

Also on offer is a list of free tools, easily accessible, simply by typing out your website URL. One free test is available daily on the site. Once you register, you will have access to additional but a limited number of tests. Once you enter the URL, the site will provide easy to understand recommendations for your site to load faster, rank higher for search terms, and get more visitors.

 

PROS & CONS

SEO Toolbox delivers on what it has set out to do, which is creating a simplified SEO tool with a user-friendly interface. The dashboard is clean and uncluttered but not too basic, offering a decent amount of very useful information together with suggestions for changes to improve your scores. Reports, monitors, and analysis tools are easily accessible with one quick click.

 

While SEO Toolbox has an attractive dashboard with a thorough listing of SEO issues, it may not be for everyone. It excels as a basic tool with a clean presentation but advanced marketers may want to use it together with other PRO tools or as a part of an intensive analysis to get more refined and accurate results.

 

SEO TOOLBOX RESOURCES:

Website: https://seositecheckup.com/

 

Pricing Comparison: https://seositecheckup.com/pricing

 

Resources: https://seositecheckup.com/articles/categories

 

Embeddable Widgets: https://seositecheckup.com/widgets

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Evan Kramer July 1, 2018 0 Comments
Search Engine OptimizationWhite Label SEO

Best Selling Author, Neil Howe Interviews Founder and CEO of DIGITTO Media

Neil Howe talks with owner of Digitto Media, David Gentilella about the importance of SEO and the foundation of a good keyword strategy.

 

David is an online business consultant and marketing professional who has been in the industry for 11+ years. David is the Founder and active CEO of DIGITTO Media.

 

DIGITTO Media is an online internet marketing agency specializing in SEO services and lead generation. They are a vendor for technology companies, specifically SEO companies, and provide online business consulting.

 

Listen as David shares his multi-prong digital marketing strategy to get the most leads, trust and referrals for his clients.  David breaks down the customer buying journey sharing how to rank for the buyer keywords.

You can also visit Business Innovators Radio to listen to the interview – The Trust Factor.

 

BUSINESS INFO PROVIDED BY NEIL HOW ON THE TRUST FACTOR

 

Company:   DIGITTO Media

Website:      www.digittomedia.com

Location:     Downtown Orlando

Mobile:         407 455 1804

Office:           407 577 3038

 

Facebook:   https://www.facebook.com/digittomedia

LinkedIn:     https://www.linkedin.com/in/david-gentilella-62692933/

 

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Evan Kramer June 30, 2018 0 Comments
Search Engine OptimizationWeb DesignWeb DevelopmentWordPress

DIGITTO’s Cost Reduction Marketing Service And Tips

4 EASY THINGS YOU CAN DO RIGHT NOW TO REDUCE COSTS

Here are quick and easy things that you can do all by yourself to improve your online marketing at no cost. These do not require a lot of technical knowledge and can often improve your website’s online traffic almost instantly.

 

Skip the tips and go straight to Cost Reduction Marketing by DIGITTO?

 

OPTIMIZE PAGE TITLES

Page title tags are important for Marketing because they tell search engines what your page is about. Every page on your website should have it’s own unique title tag, not longer than 55 characters. When writing your title tags be sure to use the keywords you want to rank for. If you are a lawn care company in Denver, CO – you probably want to include the words “lawn care” and “Denver” in the page title. Example: “Lawn Care Denver CO – Call Today for Landscape Service”

 

OPTIMIZE YOUR IMAGES

You’ll want to showcase photos of your work on your website so potential customers can see how great you are. There are three tasks that need to be accomplished regarding images. First, update the image file name to something descriptive and add your city name. Second, update the image title and add keywords and a location. Lastly, add a description to the Alt-text of the image. Doing these things will provide local relevancy to your images.

 

GOOGLE MY BUSINESS LISTING

Google’s local business listing directory, Google My Business, is the most powerful local citation available. Listing your business with Google My Business is essential if you want people to find you online. If you’re brand new business, Google My Business should be the first thing that you do. Don’t forget to keep your Name, Address, and Phone Number consistent across all of your local directory listings. This helps Google tie everything together when it comes to your business.

 

TARGET LOCAL KEYWORDS

Choosing the right keywords could save you many times over in marketing costs. In most cases your main keyword will be something like “lawn care your city” but you’ll want to target others as well. For example, you’ll want your home page to target the main keyword and then you can build some supporting pages for others. An example of a supporting page would be “aeration your city.” You can also target suburbs surrounding your main city with additional pages.

DIGITTO C.R.M

Our specialized Cost Reduction Marketing can start to grow your business almost instantly while cutting down on expenses. Finding someone who will reduce your costs and increase sales is tough business. Getting new customers is something almost every business owner and service provider struggles with.Lucky for you, there’s a way to increase customer inquiries and reduce cost via Cost Reduction Marketing (CRM).If you’re thinking about getting rid of expensive services and growing your business, please give us a call or send a message using our forms or contact page.

 

Reach out with any questions!

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Evan Kramer June 20, 2018 0 Comments
Search Engine OptimizationWhite Label SEO

THE HUMAN CONNECTION TO LINK BUILDING

With the advent of Search Engine Optimization (SEO), link building has mainly involved human interaction. Nowadays, individuals depend more on the internet over the course of their everyday activities than they have never done, and the internet is energized by links.

 

Search engines possess a certain level of capability to monitor links in addition to assessing them, but the fact remains that links are most importantly intended for human use. Only a human mind is capable of creating links that can yield immense value to other people.

 

White label link building is a human effort.

 

Google is diminishing manipulations and spam

Link building does not depend on manipulation anymore.

 

Google has become very good at recognizing spam links and manipulations and is getting better and better at eliminating such links. With the launch of the Penguin algorithm and the progressive endeavors of Google’s internet spam group, link building has returned to its point of origin- white hat link building.

 

Human interactions are needed to create genuine links

An ideal approach to creating genuine links that are valuable to web crawlers is by human association. This implies manual effort to connect with genuine individuals and site administrators.

 

If any website allows you to place your links with them with no human interaction or association then such website isn’t a good choice to link to. It is important you connect with the individual who is managing a website where you wish to leave your link. If there is no human presence, it is highly likely that the site is no longer viable or was built solely for the web crawlers. If you’re not sure how to create white label links, you can opt for white label link building services.

 

White label link building is a process where web pages or links are built by a third-party source or a white label SEO company which are then applied to the provider’s own brand identity. This way you can get your white links under your brand from the best white label link building services out there.

 

Links are meant for humans, not search engines

Links are a great way for individuals to explore the wide web. In the absence of links, the web would be a jumbled chaos of data, and web indexes such as Yahoo and Google won’t function properly. Adopt a human-first strategy when seeking white label links from websites, and consider how good your chosen links will aid internet users to discover your website.

 

Furthermore, links make for better user experience, especially for web content. They can additionally be used for reference or citation purposes to add credibility and depth to your web content. As opposed to developing a wide, intricate subject, links are an ideal way of passing vital information on to your audience without the need of diverging from your primary topic.

 

Utilizing a “human-first” strategy for white hat link building

It is one thing to comprehend that link building is a human effort, though it is another thing entirely to practice that theory.

 

The following are some extensive rules for utilizing a human-first strategy for white hat link building:

 

  • Concentrate on relevance: Enlighten someone else (partner, companion or customer) on why a particular link is deemed significant. In the event that you can’t see any obvious reason for its pertinence, disregard such links.

 

  • Work with an audience-first mentality: When pursuing links, first seek out the websites your target audience visit often as opposed to the higher authority websites.

 

  • Concentrate on context: consider which areas will best serve your link placement on a site and if visitors would click on it. Provided they do, would they find its destination satisfying?

 

  • Human connection: do not forget that there is a genuine (and probably occupied) individual on the opposite end of your connection, and regard them with respect. Ensure you are always courteous and accommodating.

 

  • Give value: create links that deliver a “win-win-win” for the linking website, your website and your human audience that discover them.

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Evan Kramer May 30, 2018 0 Comments
Search Engine Optimization

WHY SHOULD YOU CHOOSE OUR PROFESSIONAL SEO SERVICES

Investing in SEO services that are affordable and suitable for your business is extremely important. Search Engine Optimizations (SEO) is a very important element of running a successful business online. SEO can grow any business, irrespective of its size. We want to help you find the best services that can give your business an edge over its competitors.

 

SEO has developed and expanded and with that so have our services that we continue to change and optimize. DIGITTO Media offers a range of professional SEO services for blogging, digital marketing, social media, content marketing and online advertising. We want to create an online presence for your business that is consistent and solid.

 

The main services we offer are:

 

  • Search Engine Optimization –gaining more customers
  • Online paid advertising management
  • Content marketing
  • Social media skills that drive traffic, generate leads, produce sales, and create lasting relationships with customers

 

The Web Presence Assessment

 

This is a great way to get going to create an online presence for your business. This service also monitors the overall performance of your website. This service is available as a one- off service, standalone service or an integral part of a SEO package.

 

Our Web Presence Assessment will provide you a professional analysis of your overall website performance and stats. Search engine results and performance will be monitored and displayed. Social media analysis will also be shown. We will also provide a written report of 25 pages that is clearly written, with a detailed list of recommendations that are practical and actionable.

 

There will also be a full website audit for your website with data analysis and reporting.   The data provides additional information for improvement.

 

We also include a phone consultation that will give you the opportunity to ask any questions and to also find recommendations.

 

With this service, you will be moving forward faster as we provide an in-depth report on the areas that are critical for your business together with a complete execution plan of how and what you need to achieve your goal.

 

Why Choose Us?

 

One of the reasons you should choose DIGITTO Media is because we save you time. We help reduce the amount of time spent on planning and cultivating a successful and professional SEO plan. It can take some time to jump into the limelight of search results and we can help in this by getting you to the top. We have the right people and are always focused on helping you through your journey in getting your business to the top.

 

We believe our services will save you a lot of money; due to the fact that our services are available at an affordable and low cost. In the long term scheme of things, you will see that you have saved huge amount of money through our professional SEO services and at the same time, received an outstanding SEO experience.

 

You will also be receiving expert strategies and plans that enable your business to grow smoothly and effortlessly. With our highly skilled and talented team, you will be provided with everything you need to know to get going and we would always keep you updated on the rate of progress your business makes with us.

 

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Evan Kramer May 18, 2018 0 Comments
Search Engine Optimization

6 SIMPLE WAYS TO GROW YOUR PODCAST AUDIENCE WITH SEO

Together with technical links and SEO, one of the three significant pillars of a successful SEO plan is interesting, high-quality, and captivating content.

 

Traditional content strategies engage articles, blog posts, images, and even video as the main sources of content. Though these can be good for helping your SEO efforts and boosting traffic, podcasts have always been an overlooked and misjudged medium. Engaging the podcast medium will not only build your brand and shoot up one-way traffic, but it will also add rich and captivating content to your site and help improve your efforts of link-building.

 

Admittedly, not only do you need to understand how to manipulate your podcasts for SEO, you must also know how to position yourself well on the platforms specifically meant for podcasts. Whether you’re a beginner or an already established podcaster, read on for specific tips on how to optimize your podcast.

 

  1. It’s all in the title

What’s the main factor that determines whether your podcast is “FOUND” on iTunes and Google Play? It’s the “TITLE”. The ranking calculation of iTunes for podcasts emphasizes greatly on the podcast title, in addition to other factors like the overall number of subscribers and the overall number of podcast reviews.

 

Keep it neat and free, use the right keywords where necessary, and this would help you to show up for significant search queries. On Google Play, your show’s description (not individual episode descriptions) can be looked up as well, so ensure you make the most of it, while still maintaining an engaging and compelling copy. (And talking about keeping things clean, if your show has offensive words and as such, labeled as explicit on iTunes, then your podcast will not be penetrating the really huge Indian market.)

 

  1. Optimizing your RSS feed

Although people don’t use RSS as much as before, your RSS feed controls your podcast on iTunes, Google Play Music and several other podcast platforms everywhere. Basically, what people subscribe to is your RSS feed when they subscribe to your podcast on any of such platforms.

 

Your feed is what provides all the information about your podcast to these platforms. So whenever you want to update the title or description of your show, you have to do so in your RSS feed. This may take a day for any of the fields to be updated on iTunes or any other platforms.

 

In order to gain the best SEO control over your podcast, you should create your RSS feed using the one you were provided by Libsyn or the one gotten from the PowerPress plugin for WordPress (a free plugin).

 

  1. Leveraging your website

Despite the fact, that your podcast is an audio file, you can still score SEO points when you leverage your website and make it a destination worth the traffic Google sends. As SEO practitioners, we are always making efforts to draw more trusted links to our sites. A great podcast just happens to be another type of content you can engage to pull those links.

 

  1. Recycling content

Transforming old content into something new is another excellent way to manipulate existing resources to improve your authority and shoot up your ranking on certain topics. You can gather contents from your podcast and transform them into infographics, blog posts, articles, videos, slide presentations, and lots more to gain more SEO value from the reused content.

 

  1. That ‘other’ search engine: YouTube

YouTube, as you may possibly know, is the second most visited site on the web following closely to Google, with over a billion users. When thinking of any SEO technique, especially with podcast content, you should always try to include YouTube in your plan. YouTube is not just a heavy search engine in its own right, but contents of YouTube frequently pops up in the main body of Google search results as well.

 

  1. Podcasting for link building

Another way podcasting can be of good advantage to your total search engine optimization efforts is via links attraction.  If the content of your podcast is entertaining, interesting useful, captivating and so on, then it may as well attract links independently, but there are definitely other links that you can aim for.

 

One other easy way to do this may be getting a podcast guest speaker to help promote the podcast on their own site. If someone agrees to be interviewed for your podcast, it’s quite possible that they would want people to hear that episode of the podcast. By hosting that episode of the podcast on your own site, in addition to releasing it out on popular media and podcast platforms, you can also offer your guests a general place to link to on your site.

 

One sure way to increase your odds is to scout for podcast guests with an exceptional interest in promoting the episode because the increased exposure will also benefit their business. These can include an author launching a new book, a company’s release of a new product, or someone who is just starting their own podcast. Particularly, authors are an excellent target, because generally when people just recently release a book, they look for every possible source of promotion.

 

In summary

Conclusively, with a little effort, podcasting and SEO can cooperatively help you gather that zealous chain of supporters that Kevin Kelly described as “1,000 true fans.” SEO actions can help grow the audience of your podcast; and in reciprocation, as your podcast popularity increases, it can bring search engine optimization benefits back to your site. And this creates some sort of “virtuous circle.”

 

Podcasting can help you establish yourself as an authority in your field, but you must know that this really involves a lot of time and effort. However, when the right podcast is done well, it is worth the investment. Optimize that investment by following these tips, and watch how your audience increases!

 

Reference: http://searchengineland.com/6-ways-grow-podcast-audience-seo-268734

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Evan Kramer April 30, 2018 0 Comments