Instabrand with Instagram: 5 Benefits of Instagram Marketing

So you’ve had tremendous success marketing your business on Facebook but every marketer knows that utilizing multiple platforms can benefit expansion efforts. Are you considering replicating your success on Facebook; on Instagram’s platform?

 

Why You Want to Advertise on Instagram

Instagram is perhaps the best platform available today to publish visual content for your business.  A recent count revealed that Instagram had more than 500 million active users and way more advertisers than some other social media outlets like Twitter.  The increase in advertisers along with a wide variety of capabilities and targeting options makes Instagram a marketing powerhouse.

 

In the past, Instagram only allowed large brands to advertise through sponsored posts. However, in late 2015 the company officially extended the opportunity to market in their platform to businesses of all types, sizes and budgets. It’s time to take advantage of this opportunity.

 

Five Benefits of Instagram Marketing

 

  1. People respond faster to visual content

Did you know that the human brain processes images 60,000 times faster than it does text. Therefore, we’re all visual learners who digest visual content easier than words. As advertisers the goal is to capture the attention of our audience immediately. Instagram is a tool that allows us to do just that.

 

  1. Affordable Cost Per Click

While Instagram ad prices are almost twice as high as Facebook ads they are affordable. Instagram ads garner higher click through rates than any other social media platform. A major contributing factor for this is that Instagram utilizes just one simple ad unit, a large image accompanied with a call to action button. Instagram has had reported click through rate of 1.50%, which is nearly double Facebook’s rate.

 

While high click through rates are great, how often do they convert to sales? Instagram’s audience leans towards a younger crowd in comparison to Facebook. Therefore, the conversion rate tends to lead to future sales.

 

  1. You Can Use Existing FaceBook Visuals

Perhaps one of the most convenient features of Instagram advertising is the ability to use existing FaceBook ads videos and photos. That means that if your business is already utilizing Facebook’s Ad Carousel, you can replicate that on Instagram’s platform as well. Advertisers have full access to FaceBook’s ad targeting tools. These tools allow marketers to target ads to a specific group of users which leads me to the fourth reason why Instagram marketing should be a part of your marketing plan.

 

  1. Increased Targeting Options

Instagram has always allowed advertisers to target a specific audience based on their age, gender and location. Recently, Instagram worked along with its parent company Facebook to develop an API that allows marketers to target users based on their interests and connections through data on both social networks.  In addition, Instagram’s Custom Audience Tool which was formerly a FaceBook marketing tool. The Custom Audience Tool lets advertisers input their own information regarding their consumers.

 

  1. Measurement

Besides the vast targeting options an additional important part of the analytics is measurement. This allows marketers to see what ads are working for them and also the type of audience that they are attracting.  The direct response button that Instagram has in place, lets marketers see what users are actually clicking on their ads, who goes on to download their app or purchase their product.

 

With an ever expanding number of users, Instagram is a platform that marketers should eagerly take advantage of. The majority of the social network’s users are young people with money that they’re itching to spend. This is the type of audience that all marketers, big or small dream of. What are you waiting for? It’s time to start your campaign.

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USE “DIGI” to remember the steps to social SEO success

REMEMBER THIS ACRONYM TO MAXIMIZE SOCIAL SEO

We’ve helped a multitude of entrepreneurs develop, re-brand & maintain their digital footprint and a common theme tends to surface during discovery — social media content quality. Professionals focus their efforts on understanding and mastering the ins and outs of their respective field. Therefore, we don’t expect our current or potential clients to keep up with social media SEO methodologies any more than they expect us to understand their business’ nuances without completing an extensive discovery.

Hopefully some of those reading this blog post will consider hiring us in the future, but in the meantime we wanted to give you some “do it yourself” Social SEO habits to help maximize your content publishing efforts. We’ve seen far too many entrepreneurs posting social media content in volume, with a disregard for quality controls that facilitate ever-increasing search engine and Moz rankings. If you have been posting social media content without SEO in mind, then this is the the article for you!

If you take a mental trip back to the early 2000’s, you may remember that blogs and message boards were the primary activity-drivers for web content. Now, even though these are still very popular activity channels (you’re on a blog now by the way), social media activity has blown up and forced everything else to take the back seat over recent years. One thing is for sure though, you can pump out all of the activity you want, but unless you focus on the methodology that allows search engines (Google) to rank your activity among peers as favorable, then you will be like the majority of companies showing up on the double digit pages of search results

We’ve created the acronym DIGI as a way to remember what tools and rules to consider before hitting submit on any social media post…well, that and to remember that bomb digital media company that taught you a thing or 4.

  • Demand
  • Information Relevance
  • Glamorous Presentation
  • Is Shareable

D = DEMAND BY SPECIFIC AUDIANCE SEGMENT

It is very important that you know your target audience very well and that there’s a strong demand for each piece of content you publish. For example, if you are in the business of selling drones and have a digital storefront, such as an e-commerce store, Amazon Store, or E-bay store; you should start by following certain hashtags,popular & trending topis. It’s recommended that you put a little time in researching popular hashtags, for example:  #drones or #homegrowndrone can paint a picture of what people are talking about in the drone industry. As a matter of fact, there’s a great tool called the Twitter Advanced Tool that allows you to virtually “listen in” on conversations through the search of hashtags, keywords, moods among other search parameters.

Another way to unearth content opportunities is through initiating streams in Hootsuite and monitoring hashtags and keywords related to your business. You have to give the people what they want by staying in touch with the groups’ demands that have the most influence, identifying the hot topics of conversation — really, it’s no too different from face to face networking and sales…well that was a nerdy thing to say, but you get my point!

I = INFORMATION RELEVANT TO WHAT YOUR AUDIANCE SEARCHES FOR

This may seem like common sense to many, but it’s importance can not be overemphasized. You must identify and implement relevant words and phrases that your target audience searches for. There may be some obvious choices depending on your audience and it may be helpful to put on your creative hat to conjure unused keywords that your audience may be searching for. So how does one know the search popularity of these seemingly relevant keywords and terms? Funny you should ask, because for a small nominal fee of … I had you there didn’t I? The truth is, if used properly, these tools can prove an invaluable resource in terms of Social SEO results:

  1. Keyword Planner: This tool is part of Google’s AdWords program and is truly a one stop keyword shop. You can search keyword statistics, run hypothetical analyses on how well a given keyword may perform and even combine multiple keywords together to generate a new list of keyword opportunities.
  2. SEMrush: A great and free third party web based keyword research tool. They offer free services and premium services come with the purchase of one of their packages.
  3. Conductor’s Searchlight: This is a great all in one portal for “listening” and staying plugged in to related conversations, keywords, hashtags and related search terms and topics of your customers, highly recommended to get ahead of the curve.

G = Glamour or how scanable, organized and segmented your posts are

Posts should never be long, single paragraphed blasts; lacking separation, headers, charts, quotes or illustrations. For one, it’s more difficult for search engine algorithms, especially Google’s, to use conditional logic to separate and organize chunks of information from your posts. Google is lazy, it’s simply going to give you a bad grade and move to the next post, don’t be a bad student. Make your posts glamorous, robust, information filled hot-spots of glory and passion, showing both google and readers that you bleed your business or product.

I = Is Shareable, make sure your content holds the potential to go viral

Don’t act like you don’t know others that have cheated when using acronyms! But hey, it works and gets my point across, a very important point I might add: Make sure your content is shareable and constantly track your weekly and/or monthly shares. Maybe you need to change the style of your writing from technical to layman in order to please your target audience. Maybe you need to dig a little deeper to inspire an interest in your audience, the very interest that ignites that little flame we’ve all felt jolting us to say “Wow, that’s awesome I’m going to share that with my social world!”.

I know we aren’t digging ditches here, but working smarter rather than harder still applies. Why constantly post more and more and more, if you can get better at posting higher quality and more “shareable” posts that have the propensity to go viral or at the very least experience the multiplier effect of being shared and possibly re-shared over and over again!

Lastly, if your content has proven itself to be shareable, it may be wise to boost it. Boosting your content involves depositing anywhere from $5 to a $100 to Facebook or LinkedIn and select various location, target market, among other parameters and allow the social networks to identify and auto post based on these parameters – Hey if it works, maybe putting more behind this strategy will be worth it to you.

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