SEO is ever-changing. The more it changes, the more complex it has become. With these, SEO marketers are innovating and keeping up with the changes. Your current SEO knowledge may already be obsolete; hence, it is important to be always updated to ensure that you are driving traffic to your site.

What is white label SEO?

White labeling is when a company sells a product to you at a lower price so that you can resell it and put your own brand on it.

Benefits of White Label SEO

The changes in the Google algorithm, penguins, and pandas have caused popular sites to decrease in their ranking. If you are an SEO marketer or a business owner, it is high time to look into white labeling.

Service from the Experts

Experts who have closely studied search engine optimization provide white label SEO services. They see to it that their clients have a robust online presence by implementing effective techniques. These professionals are updated with the latest trends to ensure a high ranking in the search engine results.

More Focus on the Business

Since you no longer have to worry about your ranking and other marketing stuff, you can concentrate more on bringing more clients into your business. SEO professionals are able to handle the job and that is one less worry.

You can further enhance your brand as you focus more on your business. The white label company will take care of improving brand awareness and traffic to your website.

Promise of Confidentiality

A white label provider for SEO services will remain anonymous because that is the practice and that is the code of conduct in this type of business.

Cost Effective

Having an in-house SEO team will require more overhead expenses from your part. Training your staff to do SEO will add more to the load of things to do and you will need to continuously bring more people in if you have a huge client base already. If you hire an SEO white label provider, you do not have to worry about manpower and other costs.

No technical know-how required

Even if you lack knowledge about SEO, as a white label reseller, you do not have to be an expert in the SEO industry. Since SEO is a tricky subject, it may take you quite some time to be able to grasp the entirety of things. However, if you have a reliable service provider, you can grow your network in no time and there is no need to worry about your online presence and brand awareness.

Being an SEO white label reseller, you can focus on marketing your services and your SEO provider will do all the work that you can claim as your own.

In order for local businesses to survive and of course thrive, they have to be sustainable, meaning they have to adapt with the changing times and use technology greatly to their advantage. Now, with the new tech age, many potential customers use their smartphones, tablets, or laptops and use search engines like Google and seek for any “local” establishments “near” them. This is where local SEO services come into play.

Offered by local SEO companies, this is the type of online search tool local businesses should be most concerned with in the 21st century where most, if not all, potential clients have in their hand the power to convince them to go to a certain establishment. In other words, local searchers=web traffic=local business profit. But before all that, what is local SEO? And how can a local SEO company help significantly rake in potential customers and of course increase sales?

What is local SEO?

In a nutshell, local SEO is a targeted online marketing strategy in which it uses specific techniques so that websites end up ranking higher in search engine results such as in Google or in business directories like Superpages, Yelp, Yellowbook, and others. In other words, the client’s business is positioned well in search engine result pages and other digital marketing platforms, thus increasing the likelihood of being found by potential customers through the use of local SEO. This type of online marketing strategy is most advantageous for business with physical locations.

How can local SEO services help businesses?

Simply put, small business and local business need to let Google know where they are located and what they can offer to potential customers. This allows local business to not only be ranked higher and show up on search engine results pages (SERPs) frequently but also pop up in the eyes of relevant audiences.

One of the ways in which local SEO services can grow a local business is by driving more qualified, potential customers to business’ website. This is possible by utilizing search engine optimization (SEO) services wherein traffic for the website will be increased by using the right keywords and end up on top of map listings. There’s also Pay-Per-Click (PPC) advertizing drives traffic to the website faster compared with SEO. And social media marketing helps increase the business’ visibility by using social media sites such as Facebook, Instagram, Twitter, and Pinterest, where most potential clients flock.

A local SEO company will design and build the perfect professional-looking website for local businesses. Because of this, potential clients will have the chance to view an easy-to-use search-engine friendly and of course mobile-ready site and be convinced to try out the business’ offerings.

Given today’s technology-led era, investing in a local SEO company has become more crucial than ever if a local business would want to be sustainable and survive in a cutthroat industry. In order to succeed in terms of online marketing, the right SEO strategies are indeed one of the most important elements in driving traffic, increasing search engine ranking, and of course increasing profits.

With millions of businesses out there vying for the attention of even more potential clients, never has it been more important to advertise online. Search engine marketing (SEM) is fast becoming the rage in promoting products online and growing one’s business.

This form of Internet marketing is accomplished by using paid advertisements that appear on search engine results pages to generate traffic to a particular website or advertisement. The overall effect is that an advertiser is given the opportunity for his advertisements to appear alongside the results of popular queries or online searches. This is achieved through the effective use of keywords, otherwise known as Search Engine Optimization (SEO). Basically, “search marketing” is the often used umbrella term over SEM and SEO.

Thus, this is the building block of search engine marketing. Researching and qualifying the most relevant and popular keywords for a particular site or product and strategically incorporating them into a particular website will generate an increase in site traffic and therefore a higher conversion ratio in terms of business. This technology allows for advertisers to bid on specific keywords, and they are in turn assured that their ads appear on the results of search engines.

Several factors make this form of Internet marketing unique from other forms of marketing both online and offline. For one, this type of online marketing is non-intrusive. Unlike the majority of advertisers that employ traditional, disruptive means of marketing their products, search marketing capitalizes on the fact that their potential clients are already in search mode. It is simply tapping on the potential client’s mental state at the exact moment he or she is “searching.” By riding on this moment, the advertiser increases his chances of making a sale, or at the very least be visible to potential clients/buyers.

Traffic generated by search marketing or SEM is user-driven and is therefore voluntary. Site visitors from search results link to choose to look at or visit the advertiser’s site as it appears on the results page of a search query that they themselves chose. All of these result from unforced actions and decisions on the part of the site visitor.

At the end of the day, search engine marketing is all about increasing one’s visibility on search engines as users perform queries using terms that relate to one’s business. All kinds of marketers have the potential to benefit from any user. Whether a user is looking for information, in a quandary, or simply prepared to purchase online, being on top of their results list can reap great rewards. The potential to lose business is so great that it is hard to ignore. Being absent on the results list means that one of the advertiser’s competitors may well be the one sitting at the top and taking the prospective client away. If this sounds troubling, it’s because it is. Search visibility is all about being at the right place at the perfect time. This is the essence of modern-day business.

WordPress is an open source content management system or CMS and is currently the most popular website management platform being used on the Web. It is supporting more than 60 million websites including Fortune 500 companies such as Intel, Wall Street Journal, Forbes.com, Sony, Walt Disney, PlayStation, Coca-Cola, GM, American Express, Ford, and many others. I have a WordPress site just as many fortune 500 companies do.

Most people are unaware that WordPress.org is different from the free WordPress.com site. WordPress.com is the free version which is a widely used blogging system. WordPress.com have several limitations since it has limited supported themes and it does not allow plug-ins from being uploaded on the user’s site. As they say, you get what you paid for so you cannot expect too much from something you got for free.

WordPress.org, on the other hand, is not entirely free since you have to pay for the web hosting. The paid version comes with several great features since it allows you to customize your website and add plugins to your site to maximize its use as a CMS. My company website is enhanced with a custom code on the homepage, which is the first page, as well as in my Members Area Portal for my members. All these customizations are sitting on a WordPress theme.

We spend around $65 to $200 for a good theme and that’s just the beginning. To maximize the use of the site and to save the client thousands of dollars with the advancements in web development, experts at DIGITTO custom code all day long. Whether it’s solely PHP or PHP on WordPress or programming using different languages that we are experts in.

As an example, here is a site where the main pages are WordPress with custom code not only on a few of the pages but the entire eCommerce Shipping System. The INFRASTRUCTURE is fully customized.

MyBoxFly – http://www.myboxfly.com/

Why did we build MyBoxFly with WordPress and Custom PHP? WordPress provides a pre-built theme where you can build up a bulk of your site, without custom coding everything. To give you an idea on how helpful WordPress is, here is an example:

Imagine that you are on a game show. There is the host, you and your competitor. The goal of the game is to nail together four sides of a frame and hang it on the wall at the top of a platform. The first person to hang a completed frame wins.

The only way to reach the top of the platform is by using a ladder. There are several ladders around and pieces of an unbuilt ladder with tools to build it. You and the host both know that a ladder is needed to get to the top regardless of how it’s acquired.

The host yells GO! You grab one of the pre-built ladders because awesome it’s already built! All you need to do is to prop it up against the wall and climb up to the development phase of the game which is putting together the frame and hanging your project for completion.

You get to the top, build the frame, and hung it on the wall. You turn around, only to see your competitor still putting together his ladder, using more effort on something that could have been avoided. THE LADDER IS YOUR WORDPRESS. This is a platform you need to use to climb to success.

Small businesses often struggle to get the attention they deserve because of the vast competition in the market. Professional SEO services have been helping small businesses in Internet marketing for a while now since SEO is one of the essential tools for a business to be successful. Some people are still uncertain of hiring professional SEO services because they are afraid of spending money on services that are unfamiliar to them. Little did they know that instead of saving money, they are losing the opportunity of making their business more profitable.

Customers are actively searching for products and services online which is why it is important to keep your business on top of the search results. SEO is the best way for your business to establish an online presence so you can stay above the competition. If you are still unsure whether to get professional SEO services, here are the benefits that only expert SEO specialists can provide to small businesses.

Establishing brand awareness

SEO helps in building brand awareness by increasing the site traffic on your business website. With properly curated content, these site visitors can easily convert to sales. SEO enhances the visibility of your site online, therefore, reaching as many audiences as possible. With this, your customers will discover the products and services that you have worked so hard to produce. Excellent web design and SEO strategies are essential in this marketing strategy.

Quick return on investment

SEO is one of the most cost-effective Internet marketing strategies there is. SEO is the best investment for small businesses since it helps you find your customers and helps your customers find you. Affordable SEO services are provided by an expert internet marketing agency to cater to small businesses.

Be careful in choosing the company that will provide you with SEO services. Poor SEO does not guarantee a return on investment that’s why it is important to look for professional SEO experts with a proven track record. In the long run, expert SEO services pay for itself as it continues to deliver quality results to make your business more profitable.

Proven SEO results

There are small businesses that attempt to do SEO on their own but often fail in getting quality results. Improper SEO can hurt your search engine rankings which will put all your efforts to waste. SEO is getting more complicated as the years pass since Google continuously updates their algorithms and these updates affect SEO techniques.

SEO specialists are the best resource when it comes to effective search engine optimization because there are methods that only experts can efficiently carry out. Keeping an eye on the changes implemented by Google can be time-consuming and downright confusing, so it is best to hire experts in SEO to do the job for you.

When it comes to professional SEO services, DIGITTO Media provides exceptional services suitable for all types of clients. Affordable SEO services can be availed in DIGITTO Media to help your customers discover you. Contact DIGITTO Media to learn more about SEO services that are suitable for your business needs.

Happy Easter Sunday from all of us here at DIGITTO Media!

For those of you who are new to our newsletter….Welcome to awesomeness. Be sure to stick around, you will be glad you did.

As some of you already know, we do not mind answering questions, which is why we have a 24/7 support team of real humans. Yet, in the last couple of months we have had several clients ask the same question, I thought it would be a great idea to whip up a few espresso shots and share it with our awesome community of 15,000+ subscribers.

Compiling many variations of the same question into one sentence, it looks something like this:

“How is it, that you offer the same quality and effectiveness as those who repackage the same services for thousands per retainer?”  

The answer is not as simple. I will break it down for you as I did for my clients over the last few months via phone conferences and my Skype meetings.

Sometimes you have to face plant before planting your feet.

It started out as a business with my brother and I, a few freelance jobs and then it grew from there. We charged a couple hundred bucks and drove traffic to our clients’ sites.

We would drive the traffic which would convert into customer sales, with the marketing costs being offset entirely by their increase in monthly revenue. For us it was a hobby, we didn’t think too much into it at the time…until we started to receive feedback.

As we “played around” we ran into more customers and referrals and continued charging 45-55% less than others. Doing what we came to love paid off and now our customers are glad we did! We decided to take the next step and open DIGITTO Media.

So, to answer the question on how do we continue to keep our clients happy with low prices and real results? To see a sample of our results, check out the image below:

Low prices by sacrificing all the unnecessary bells and whistles

As we generated more clients through word of mouth, positive results and good reviews, we took a step back and asked each other “what’s important and what can we go without?”. We knew we wanted to make something more of this and always knew that results were the only thing that mattered. Hell, it’s still the only thing that matters now. Client’s care about results because it is what they pay for.

We decided to keep our costs low, performance and results high and sacrificed fancy overhead and office space upgrades. This allows us to invest in R&D, better systems, proprietary programs and processes. This is how our products and quality services are competitive at prices comparable to overseas firms, without having to roll the dice.

Many risks of outsourcing to strangers

This is your company, not a weekend project. Remember, outsourcing fallout may look like this:

• A tarnished brand via poor social media management
• Language barriers that hinder your content marketing campaign
• Language barriers that hinder your SEO content
• Incurred penalties through unethical SEO practices
• Total loss as there’s no enforcement channel for non-delivery of service
• Services not delivered in full as promised, high error rate and quality
• Many other barriers relating to proximity, communication and trust

I hope this clears up a few things on how we decide to help companies scale and grow their business with quality marketing services at affordable prices.
Maybe next time you have a big project or need to cut back on expenses you will think of us.

Lead generation systems that work!

We do it all and more!

It doesn’t take a PhD to realize there’s been a phasing out of traditional forms of marketing. At one point in time direct ads, direct mail, and cold calling were effective. Now, to remain a leader in any industry, or even to remain relevant, you must build a solid digital marketing platform that starts with ‘real’ SEO. This should be combined with targeted social marketing campaigns and other digital marketing activities as well. Basically, you need a company that can build a digital marketing campaign tailored to your business taking the best of what’s available and that’s exactly what we do! Don’t take our word for it, but do consider our research below:

NOW IS THE BEST TIME FOR YOUR BRAND TO SHINE — REACH OUT FOR A QUOTE!

With every click, every view, every sign-up, you are being recorded. You can construe this as creepy, or view this as incredibly interesting. No matter how you look at it, social media has rapidly integrated itself into our daily lives, both personal and professionally. Brands are grown through the acceptance of them by large groups or crowds of people. Digital technology has spawned a social media paradigm shift where potent crowds band together in collaborative social networks and can rapidly send a brand through the roof – It’s stated by a Harvard Review article that these are the effects of the new CrowdCulture. Let’s talk about the top 10 benefits of social media marketing and why  businesses are jumping off the traditional ship to sail into these modern methods of marketing.

1. Enriched Brand Loyalty.
Gen-X was mostly influenced by brands delivered through television and newspapers. Now, with the increase of the internet and social media marketing, younger generations are exposed to brands much earlier in life. When you actively participate in social media and engage with people, you build a community of brand loyalists. In the end, these loyalists will promote your brand themselves.

2. Improved Inbound Traffic. 
Social media provides visibility to those who aren’t familiar with your brand. With each content post or ad-set published, new avenues are created to direct people to your business. The quality of your content will mean increased leads and more conversions. Each and every interaction is another opportunity for increased traffic to your website.

3. A More Rich Customer Experience.
Social media allows you to publicly demonstrate your exceptional customer service. If a customer complains about your product on a social network, you can publicly post an apology to make things right. Others will notice your excellent service and not only will you retain an existing customer; you will simultaneously bring in more. Waiting too long can be harmful for your business and give your competitor the advantage to step in. Social media is also a great opportunity to offer additional services and promotions when satisfied customers share your brand.

4. Reduced Marketing Costs.
Social media marketers can spend as little as six to eight hours each week on a single network to generate increased traffic. For a channel as large as social media, this is not a significant investment. Social media marketing improves each day providing inexpensive ways for your business to start small and gradually scale marketing expenses. This approach is more economical rather than spending thousands of dollars on billboards and radio ad slots.

5. Increased Brand Recognition.
Always remember that visibility is value. Extend your brands voice and leave rich digital footprint across multiple social networks. You then become more recognizable by existing customers and more accessible to new customers. This is what some social media management agencies will refer to as cross-channel marketing.

6. Higher Conversion Rates
Social media allows brands to act as people do, although it’s behind a screen initially. A representative managing a brand via social media is better than an automated phone service. It’s always better speaking with “Bright House Jessica” than “Bright House”. The fact that social media provides a more humanized element of communication will make the experience more personable. This alone leads to higher conversion rates.

7. Greater Brand Authority.
The more your brand is shared by others on social media the more valuable and authoritative it appears to new visitors. One of the best ways to increase your visible authority is by interacting with major influencers on Twitter. Anytime people want to brag about products or services, they always turn to social media…Always. When people post your brand name, new audience members will want to follow you for updates.

8. Accurately Measure Conversions.
Social media marketing tools give you the ability to see what percentage of traffic is coming from each social network. You are able to quickly  identify content and ad-sets that are grabbing the attention of your audience and record demographics that respond to these publishing’s. The more successful content and ad posts you publish, the better your conversion rate. You can then report conversions and isolate what works vs. what does not.

9. Improved Search Engine Rankings.
There are a few ways to capture relevant traffic from search engines. One of the best ways to accomplish this is SEO. This route can be tricky because the requirements for success are always changing. This use to be accomplished by blogs updates and adding keywords into your blog posts. Today, Google and other search engines take social media presence into the situation. Search engines are fond of brands that are credible, legitimate and trustworthy. This means it’s almost mandatory to have a social media presence. 96% of millennials expect businesses to have a presence on social media and 87% of Gen-X think businesses should at least have a presence on Facebook.

10. Improved Customer Insights.
How many times have you walked into a coffee shop and ordered the same thing over and over? If you continue to order the same white mocha latte at your preferred coffee shop, chances are you won’t order dark roast, light sugar on the next visit. What makes an analysis so important is the power of repetition. With accurate data you have (to an extent) predictive capability. Experienced agencies managing your social media accounts, will gain valuable information on your customer interests and behaviors. When using social listening correctly, you can monitor comments to see what people think of your business directly. Social media offers you inside access on customer insights.

My Last Takeaway

Social media is here to stay. The longer you wait the more you have to lose. Getting involved now will offer you the opportunity to lead more customers, drive more traffic, and produce more conversions at more affordable costs. If you continue to kick social media management expenses to the curb, chances are your competitors are Ubering up  your potential customers.  If you’re interested in getting started but aren’t sure where to begin—give us a call or head over to our websites “Contact” area and drop us a line. We would love to help!

Our consultations and social media audits are completely FREE. Fill out your info below with your specific or most pressing digital need and we will help you get the ball rolling soon!

So you’ve had tremendous success marketing your business on Facebook but every marketer knows that utilizing multiple platforms can benefit expansion efforts. Are you considering replicating your success on Facebook; on Instagram’s platform?

Why You Want to Advertise on Instagram

Instagram is perhaps the best platform available today to publish visual content for your business.  A recent count revealed that Instagram had more than 500 million active users and way more advertisers than some other social media outlets like Twitter.  The increase in advertisers along with a wide variety of capabilities and targeting options makes Instagram a marketing powerhouse.

In the past, Instagram only allowed large brands to advertise through sponsored posts. However, in late 2015 the company officially extended the opportunity to market in their platform to businesses of all types, sizes and budgets. It’s time to take advantage of this opportunity.

Five Benefits of Instagram Marketing

1. People respond faster to visual content

Did you know that the human brain processes images 60,000 times faster than it does text. Therefore, we’re all visual learners who digest visual content easier than words. As advertisers the goal is to capture the attention of our audience immediately. Instagram is a tool that allows us to do just that.

2. Affordable Cost Per Click

While Instagram ad prices are almost twice as high as Facebook ads they are affordable. Instagram ads garner higher click through rates than any other social media platform. A major contributing factor for this is that Instagram utilizes just one simple ad unit, a large image accompanied with a call to action button. Instagram has had reported click through rate of 1.50%, which is nearly double Facebook’s rate.

While high click through rates are great, how often do they convert to sales? Instagram’s audience leans towards a younger crowd in comparison to Facebook. Therefore, the conversion rate tends to lead to future sales.

3. You Can Use Existing FaceBook Visuals

Perhaps one of the most convenient features of Instagram advertising is the ability to use existing FaceBook ads videos and photos. That means that if your business is already utilizing Facebook’s Ad Carousel, you can replicate that on Instagram’s platform as well. Advertisers have full access to FaceBook’s ad targeting tools. These tools allow marketers to target ads to a specific group of users which leads me to the fourth reason why Instagram marketing should be a part of your marketing plan.

4. Increased Targeting Options

Instagram has always allowed advertisers to target a specific audience based on their age, gender and location. Recently, Instagram worked along with its parent company Facebook to develop an API that allows marketers to target users based on their interests and connections through data on both social networks.  In addition, Instagram’s Custom Audience Tool which was formerly a FaceBook marketing tool. The Custom Audience Tool lets advertisers input their own information regarding their consumers.

5. Measurement

Besides the vast targeting options an additional important part of the analytics is measurement. This allows marketers to see what ads are working for them and also the type of audience that they are attracting.  The direct response button that Instagram has in place, lets marketers see what users are actually clicking on their ads, who goes on to download their app or purchase their product.

With an ever expanding number of users, Instagram is a platform that marketers should eagerly take advantage of. The majority of the social network’s users are young people with money that they’re itching to spend. This is the type of audience that all marketers, big or small dream of. What are you waiting for? It’s time to start your campaign.